KH设计院并购后发展战略研究

发布时间：2018-02-06 05:15

本文关键词： 并购战略管理 SWOT　出处：《陕西师范大学》2013年硕士论文　论文类型：学位论文

【摘要】：1897年,公司并购始于美国,至今已经有100多年的历史。在西方经济发展史上共经历了5次大的并购浪潮,正是在这些大规模的并购事件中,涌现出一批大型、超大型公司,如当今享誉世界的通用电气(GE)、波音公司、宝洁公司都是通过数次合并而产生的。2001年诺贝尔奖得主、美国芝加哥大学教授乔治·斯蒂格勒(Stigler)在其名著《通向垄断和寡占之路——兼并》一文中曾这样写道：“纵观美国著名的大企业,几乎没有任何一家不是通过某种模式,比如收购、兼并而发展强大的,几乎没有任何一家大型企业是仅通过内部扩张就发展壮大起来的”。企业成长通过并购作为战略手段,己有100多年历史。 KH设计院作为聊城市的一家有实力的市政工程设计院,经过了十几年的发展历程积累了深厚的物质基础和文化底蕴,鉴于企业逐利的本性及提高市场份额、提升行业战略地位的目的,KH设计院采取了并购战略,并购了聊城的X设计院来满足公司的业务发展需要。但是,KH设计院在并购后也面临着一系列的问题,其中最重要的就是并购后的KH设计院发展战略的选择问题,发展战略的正确选择关系到了KH设计院未来发展生存。何种发展战略适合KH设计院并购后采用与实施是非常关键的。因此,本文的研究内容就是探讨研究KH设计院并购后的发展战略问题,这对于KH设计院并购后的发展具有十分重要的实际意义。同时,在理论上可以进一步丰富和完善战略理论以及并购理论,具有理论和实际的双方面研究价值。本文的研究内容是：基于战略理论与并购等一系列理论的基础上,分析和探讨KH设计院在并购后所面临的实际情况,为KH设计院的未来发展选择适合的发展战略方向和模式；并且,在选择了适合KH设计院并购后的发展战略模式后,探讨实现企业战略目标的具体实施策略。因此,本文主体框架内容划分为六个部分：首先,第一部分内容是绪论,主要介绍了文章的研究背景、意义以及目的等；第二部分,是关于文献综述的探讨；第三部分,介绍了KH设计院并购过程概况；第四部分详细分析了KH设计院并购后的战略环境；第五部分,也是本文的重点内容,分析了KH设计院并购后的发展战略模式的选择,以及实现企业战略目标的具体实施策略；第六部分,即为本文的结语部分。本文的核心内容是针对KH设计院并购后的发展战略问题,提出KH设计院可以采用改革式发展模式,这样可以快速理顺设计院的运行机制、管理体制,使KH设计院中人人有事做、事事有人做，使得KH设计院的资源在短时间内得到有序、有效管理。同时，指出KH设计院并购后实现企业战略目标的具体实施策略，主要从市场营销策略、服务营销策略、客户关系管理策略、同上下游发展策略、人才发展管理策略等几个方面为KH设计院的发展提供策略支持，并且本文指出KH设计院在并购后要解决四大关键问题，即要处理好并购后的文化整合问题，解决好并购后的组织管理问题，协调好并购后的财务整合问题以及重视并购后的人力资源整合问题。从多方面策略出发，，提高KH设计院的竞争力，提升KH设计院在行业内的战略地位，实现成为聊城市强大的权威市政设计院的战略目标。
[Abstract]:In 1897, the company mergers and acquisitions began in the United States, has 100 years of history. In the history of the development of western economy has experienced 5 major waves of mergers and acquisitions, it is in these large-scale mergers and acquisitions, the emergence of a number of large, super large companies, such as General Electric's world-renowned (GE), Boeing the company, Procter & Gamble is the winner of the Nobel prize several times produced by the merger of.2001 years, University of Chicago professor George Stiegler (Stigler) in his masterpiece "leads to monopoly and oligopoly road -- a merger > wrote:" throughout the United States well-known large enterprises, almost no one not by some models, such as the acquisition, merger and development of a strong, almost no big companies only through internal expansion is developed. As a strategic means of enterprise growth through mergers and acquisitions, has been 100 years of history.
KH Design Institute of Liaocheng city as a strength of the Municipal Engineering Design Institute, after years of development has accumulated rich material and cultural heritage, in view of the enterprise profit nature and improve market share, enhance the strategic position of the industry to the KH Design Institute adopted the merger and acquisition strategy, the acquisition of X design Institute of Liaocheng to meet the business needs. However, the KH Design Institute is also facing a series of problems after the merger, the most important is that after the merger of KH design institute development strategy selection problem, development strategy choices related to the future survival and development of the KH Design Institute. The suitable development strategy after the acquisition of KH Design Institute and implementation is very important. Therefore, the research content of this paper is to explore the development strategy research of KH Design Institute after the merger, the merger and acquisition of KH for the development of the design institute has ten It has important practical significance. At the same time, it can further enrich and improve strategy theory and M & a theory, which has both theoretical and practical research value.
The research content of this paper is: Based on the theory and strategy of M & a series of theory, analysis of the actual situation and discuss the KH Design Institute faced after the merger, KH Design Institute of the future development direction and development strategy mode; and, in the choice of the strategic mode suitable for the development of the acquisition of KH Design Institute after the discussion of the specific implementation strategies to achieve strategic objectives of the enterprise. Therefore, the main body of this framework is divided into six parts: first, the first part is the introduction, mainly introduces the research background, significance and purpose; the second part is a discussion about the literature review; the third part introduces the KH Design Institute M & a process overview; the fourth part analyzes the strategic environment of the acquisition of KH Design Institute; the fifth part, the key contents of this paper, analyzes the development mode of KH Design Institute after strategic mergers and acquisitions The choice of the type, and the concrete implementation strategy of realizing the strategic goal of the enterprise; the sixth part, that is the conclusion part of this article.
The core content of this paper is to solve the problem of the development of strategic M & KH Design Institute, proposed the KH design institute can adopt the reform pattern of development, operating mechanism, which can quickly improve the design institute management system, the KH Design Institute in everyone something to do, everything was done, the KH Design Institute's resources are in order, a short period of time effective management. At the same time, points out the specific implementation strategy of the acquisition of KH Design Institute after the enterprise strategic target realization, mainly from the market marketing strategy, service marketing strategy, customer relationship management strategy, upstream and downstream development strategy, several talent development management strategies and other aspects of the development of KH Design Institute to provide policy support, and this paper points out that KH Design Institute after the merger to solve four key problems, namely to handle the cultural integration after the merger, to solve the problem after the merger of the organization and management, coordination of financial integration after merger. We should pay attention to the integration of human resources after M & A. Starting from many aspects, we will improve the competitiveness of KH Design Institute and enhance the strategic position of KH Design Institute in the industry, so as to achieve the strategic goal of Liaocheng's powerful Municipal Design Institute.

【学位授予单位】：陕西师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272

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