基于移动互联网的企业级CRM系统设计与实现

发布时间：2018-02-14 02:10

本文关键词： 移动互联网 CRM J2EE Android 集群　出处：《北京邮电大学》2013年硕士论文　论文类型：学位论文

【摘要】：为了提高企业在经济浪潮中的核心竞争力,企业不断改善着自己的经营方式,甚至会进行根本性的变革,因为客户关系管理涉及到企业运营的很多方面,因此它能够促进企业实现这种变革。虽然已经进入了移动互联网时代,但国内的大部分CRM系统没能适应这种变化,即不能支持移动客户端的访问。目前已经进入了智能手机时代,出现了很多新型的移动设备,如Android手机等,会有越来越多的工程人员和研究人员进入移动CRM领域。本文针对CRM系统的实际需求和移动互联网的趋势,涉及内容既包括传统的基于网页形式的管理系统,又包括基于Android平台的应用系统,并实际运用到客户管理工作中,取得良好效果。此CRM系统一方面是采用ExtJs作为前端框架,用户通过浏览器可以访问并对客户信息进行管理的系统；另一方面是结合Android系统技术和HTTP协议的客户端应用系统,可以安装在用户的Android系统设备上,用户开启应用程序通过相关界面即可对客户信息进行管理。主要实现的功能模块包括对客户信息进行管理的客户管理和查看统计信息的图表分析等模块,根据CRM系统的实际需求,为了达到界面友好,响应速度快,操作简单,系统稳定性高的要求,本文分析了系统的主要功能,对系统进行了概要设计和详细设计,并详细介绍了系统服务器端和客户端的实现和测试信息。为了提高系统的响应速度,系统采用了基于Apache和Tomcat的负载均衡系统；为了改善传统的Web系统交互性差的情况,系统采用了Ext Js技术来作为前端框架,页面组件丰富,提升了用户体验；为了提高系统的稳定性,解决传统单数据库的访问速度慢,单点故障等问题,在数据库服务器端采用了集群技术；为了能够很好的展现客户信息、订单信息、等相关信息,系统在服务器端和客户端均采用图表技术来显示客户等统计信息。论文在最后结合系统测试结果给出了全文的总结,并提出了目前系统存在的不足和缺陷,并对下一步的工作提出了展望。
[Abstract]:In order to improve the core competitiveness of enterprises in the economic wave, enterprises are constantly improving their own business methods, and even carry out fundamental changes, because customer relationship management involves many aspects of business operations. Therefore, it can promote enterprises to realize this kind of change. Although it has entered the era of mobile Internet, most CRM systems in China have failed to adapt to this change. That is, it cannot support the access of mobile clients. At present, it has entered the age of smart phones, and many new mobile devices, such as Android phones, have emerged. More and more engineers and researchers will enter the field of mobile CRM. This paper aims at the actual demand of CRM system and the trend of mobile Internet. It also includes the application system based on Android platform, and it has been applied to customer management and achieved good results. On the one hand, the CRM system uses ExtJs as the front-end frame, the user can access and manage the customer information through the browser, on the other hand, it is the client application system which combines the Android system technology and the HTTP protocol. Can be installed on a user's Android system device, The user opens the application program to manage the customer information through the related interface. The main function module includes the customer management of the customer information management and the chart analysis module of viewing the statistics information, etc. According to the actual demand of CRM system, in order to achieve the requirements of friendly interface, fast response, simple operation and high system stability, this paper analyzes the main functions of the system, and gives a brief design and detailed design of the system. The implementation and test information of the system server and client are introduced in detail. In order to improve the response speed of the system, the system adopts the load balancing system based on Apache and Tomcat, in order to improve the traditional Web system with poor interactivity, the system adopts Ext JS technology as the front-end frame, and the page components are rich. In order to improve the stability of the system and solve the problems such as slow access speed and single point failure of traditional single database, cluster technology is used in the database server; in order to show customer information, order information, and so on, The system uses chart technology to display statistical information on the server and client. At the end of the paper, combined with the test results of the system, the paper gives a summary of the full text, and puts forward the shortcomings and defects of the current system, and puts forward the prospect of the next work.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP311.52

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