某工程设计企业客户关系管理系统的设计与实现

发布时间：2018-02-21 15:45

本文关键词： 工程设计项目客户关系管理客户关系管理管理信息系统信息化　出处：《天津大学》2014年硕士论文　论文类型：学位论文

【摘要】：在工程建设过程中,工程设计处在首要地位,设计方案的科学合理是建设目标实现的必要条件。工程设计企业的业务通常以项目的形式开展,项目实施过程中的客户关系管理是项目成功的重要条件。现代企业管理理念已经从以产品为中心转移到以客户为中心,企业越来越清晰的认识到加强客户关系管理、与客户建立良好、长期、稳定的合作关系对企业的发展尤为重要。本文针对某工程设计企业的管理现状与业务特点,针对“项目型”客户关系管理,采用软件工程相关的理论和方法,开发适用于该工程设计企业的客户关系管理系统。系统采用ASP.NET技术实现,后台编码采用C#语言,数据采用SQL Server数据库存储。为了提高系统响应速度并且能够提供良好的用户体验,减少用户切换操作界面和等待系统响应的时间,在系统的请求和响应机制中采用了Ajax技术。在数据库设计与操作方面进行了优化,提高了数据库层面的执行速度,提高系统运行的性能。具体工作如下:1了解客户关系管理理论及实践的发展情况,并对客户关系管理系统的理论基础、开发方法、实现技术等知识进行研究,学习与借鉴客户关系管理系统在其他企业应用的成功经验。2.对工程设计企业的发展现状、存在问题进行调研和总结,分析“项目型”客户关系管理的特点,并提出相应的解决方案;3.使用UML工具对系统进行可行性分析、需求分析,梳理系统的业务需求和功能需求。4.对系统进行概要设计和详细设计,包括功能设计、数据库设计、技术方案设计、系统架构设计等。5.采用ASP.NET技术对系统进行开发实现,数据库管理使用SQL Server2008 R2,系统业务逻辑使用C#语言实现。为了提高系统响应速度,降低网络流量和服务器压力,系统交互采用Ajax技术。6.对工程设计企业的客户关系管理系统进行测试,验证系统的功能与性能是否达到预期的目标。
[Abstract]:In the process of engineering construction, the engineering design is in the primary position, and the scientific and reasonable design scheme is the necessary condition for the realization of the construction goal. The business of the engineering design enterprise is usually carried out in the form of the project. Customer relationship management (CRM) in the process of project implementation is an important condition for the success of the project. The concept of modern enterprise management has been transferred from product-centered to customer-centered, and enterprises are becoming more and more aware of strengthening customer relationship management. Establishing a good, long-term and stable cooperative relationship with customers is particularly important for the development of enterprises. This paper aims at the management status and business characteristics of a certain engineering design enterprise, and aims at "project-based" customer relationship management. Based on the theory and method of software engineering, a customer relationship management system is developed for the engineering design enterprise. The system is realized by ASP.NET technology, and the background coding is implemented by C # language. The data is stored in SQL Server database. In order to improve the system response speed and provide a good user experience, the user can switch the operation interface and wait for the system response time. Ajax technology is adopted in the request and response mechanism of the system. The database design and operation are optimized, and the execution speed at the database level is improved. To improve the performance of the system. The specific work is as follows: 1 to understand the development of customer relationship management theory and practice, and to study the theoretical basis, development methods, realization technology and other knowledge of customer relationship management system. Study and draw lessons from the successful experience of customer relationship management system in other enterprises. 2. Investigate and summarize the current situation, existing problems of engineering design enterprises, and analyze the characteristics of "project type" customer relationship management. At the same time, the corresponding solution is put forward 3.Using UML tools to carry on feasibility analysis, requirement analysis, combing the business requirement and function requirement of the system .4.The summary design and detailed design of the system, including function design, database design, etc. Technical scheme design, system architecture design and so on. The system is developed and implemented by ASP.NET technology, SQL Server2008 R2 is used for database management, and C # language is used for system business logic. In order to improve the system response speed, To reduce network traffic and server pressure, the system interactively adopts Ajax technology. 6. Test the customer relationship management system of engineering design enterprise to verify whether the function and performance of the system reach the expected goal.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TP311.52

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