TLC集装箱有限公司的竞争战略的研究

发布时间：2018-02-27 12:21

本文关键词： 集装箱制造竞争战略差异化竞争环境分析五力模型　出处：《扬州大学》2013年硕士论文　论文类型：学位论文

【摘要】：本文针对我国集装箱企业战略管理的现状和存在的问题,结合我国现阶段对战略管理研究成果,对集装箱制造企业在战略管理制定、实施、评价与控制等过程中需要注意的问题进行了深入分析和总结,提出了集装箱制造企业在制定和实施战略管理中不仅要考虑宏观经济环境,更重要的是要考虑企业自身的特点和拥有的资源。企业只有制定符合自己的竞争战略才能在市场竞争中发展、壮大。这不仅具有重要的理论价值,更对我国致力于在激烈的市场竞争环境中获得竞争优势的制造企业具有现实的借鉴和指导意义。本文以TLC集装箱有限公司为案例,以战略管理为研究领域。运用文献资料法、实践调研法、归纳总结法和市场营销分析法,阐述了战略管理、核心竞争力和竞争战略等理论和概念,提出了集装箱制造企业在制定和实施战略管理中所需要的理论依据。本文重点阐述了战略管理的相关理论,分析了影响竞争战略制定、实施的相关因素。采用SWOT矩阵分析法分析了TLC内外部的优劣势,外部环境带来的威胁和机会,据此为TLC集装箱有限公司制定了差异化的竞争战略,即从产品结构、与客户的关系,公司内部及同行之间的关系等方面差异化的战略。本文还设计了TLC集装箱有限公司在差异化战略实施过程中的保障措施,即企业组织保障系统、人力资源、财务管理、市场开拓、生产运营等保障系统。
[Abstract]:In view of the present situation and existing problems of the strategic management of container enterprises in our country, combined with the research results of strategic management in our country at the present stage, this paper formulates and implements the strategic management of container manufacturing enterprises. This paper analyzes and summarizes the problems needing attention in the process of evaluation and control, and points out that not only the macroeconomic environment should be considered in the formulation and implementation of strategic management in container manufacturing enterprises, The more important thing is to consider the characteristics of the enterprise and the resources it has. Only when the enterprise makes its own competitive strategy can it develop and grow in the market competition. This is not only of great theoretical value, It has practical reference and guiding significance for our manufacturing enterprises which are committed to gain competitive advantage in the fierce market competition environment. This paper takes TLC Container Co., Ltd as a case, takes strategic management as the research field, uses the method of literature, practice and investigation, induces and summarizes the method and the marketing analysis method, and expounds the strategic management. The theories and concepts of core competence and competitive strategy are put forward, and the theoretical basis for the formulation and implementation of strategic management for container manufacturing enterprises is put forward. This paper focuses on the relevant theories of strategic management, and analyzes the influence on the formulation of competitive strategy. SWOT matrix analysis method is used to analyze the advantages and disadvantages of TLC, the threats and opportunities brought by the external environment, and the differentiated competitive strategy for TLC Container Co., Ltd., which is based on the product structure. This paper also designs the safeguard measures of TLC Container Co., Ltd in the process of implementation of differentiation strategy, namely, enterprise organization security system, human resources, human resources, etc. Financial management, market development, production and operation and other security systems.
【学位授予单位】：扬州大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F552.6

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