SJ建筑公司竞争力提升策略研究

发布时间：2018-03-02 00:10

本文关键词： 建筑公司竞争力评价体系提升策略　出处：《安徽大学》2013年硕士论文　论文类型：学位论文

【摘要】：SJ建筑公司是世界500强企业——中国建筑界的重要成员之一。通过公司全体员工共同不懈的努力,目前公司已拥有三个壹级总承包资质和五个专业分包壹级资质。其业务遍布全国20多个省,并在印度、也门、科威特等国家和地区承担工程建设、总包管理等业务。经过半个世纪的发展,SJ建筑公司从小到大,从弱到强,取得了可喜的业绩。然而,在当前日趋激烈的建筑行业竞争中,‘SJ建筑公司依然面临着建筑行业竞争环境变化所带来的机遇与挑战。那么,在这样一个利润低、风险高的市场竞争中,SJ建筑公司凭借什么力量与同行竞争并在建筑市场占领一席之地?其竞争力何在?如何进一步提升SJ建筑公司的竞争力水平?这些对于SJ公司的可持续发展都是迫切需要解决的问题,也是本研究拟解决的核心问题。基于此研究背景,本研究在竞争力理论指导下对SJ建筑公司的竞争力进行识别,对当前SJ建筑公司竞争力进行综合评价；并在此基础上提出提升该公司竞争力水平的策略。本文的主要研究内容如下：(1)第1章绪论,主要阐述了本文的选题背景、研究目的、研究内容、研究方法与研究思路等；(2)第2章为企业竞争力研究综述,在回顾国内外相关文献的基础上,对企业竞争力的相关理论,尤其是建筑企业竞争力评价体现和提升策略等进行了分析研究；(3)第3章为SJ建筑公司竞争力评价,从六大维度对SJ建筑公司竞争力进行评价分析,并基于评价结果总结出该公司的竞争优势和劣势；(4)第4章为SJ建筑公司竞争力提升对策,提出了有效提升SJ建筑公司竞争力的五大策略；(5)第5章为结论部分,总结了本文的结论,提出了本研究的局限及需要进一步研究的问题。本文的研究结论是构建了SJ建筑公司竞争力评价体系,从市场开拓能力、财务能力、技术创新能力、生产管理能力、人员开发能力和顾客满意度六个维度来评价公司竞争力水平。同时提出从五个方面来提升SJ建筑公司竞争力,分别是：在把握竞争态势基础上明确企业竞争战略、加强成本控制以增强企业资本运营力,注重科技创新来培育公司竞争力、实施人才战略培养高素质建筑人才、培育客户关系的能力。本文的创新点首先是识别出SJ建筑公司的竞争力水平,提出从六个维度(市场开拓能力、财务能力、技术创新能力、生产管理能力、人员开发能力和顾客满意度)来识别、评价公司竞争力水平。其次是提出从五个方面来提升SJ建筑公司竞争力,分别是明确企业竞争战略；加强企业成本控制；注重企业科技创新；实施企业人才战略；构建客企业户关系能力。本文的研究结论对SJ建筑公司如何提升竞争力提供了具体思路,也对建筑行业的相关企业具有借鉴意义。
[Abstract]:SJ Construction Company is one of the most important members of China Construction Industry, one of the top 500 enterprises in the world. At present, the company has three level 1 general contracting qualifications and five professional subcontracting level 1 qualifications. Its business covers more than 20 provinces in the country, and it undertakes project construction in India, Yemen, Kuwait and other countries and regions. After half a century of development, SJ construction company from small to large, from weak to strong, has achieved gratifying results. In the current increasingly fierce competition in the construction industry, SJ Construction Company is still facing the opportunities and challenges brought about by the changing competitive environment in the construction industry. In the high risk market competition, what strength does SJ Construction Company rely on to compete with its peers and occupy a place in the construction market? Where is its competitiveness? How to further enhance the competitiveness of SJ Construction Company? These are urgent problems to be solved for the sustainable development of SJ Company, and are also the core problems to be solved in this study. Based on the research background, this study identifies the competitiveness of SJ Construction Company under the guidance of competitiveness theory. On the basis of comprehensive evaluation of the competitiveness of SJ construction company, the paper puts forward the strategies to improve the competitiveness of SJ construction company. The main research contents of this paper are as follows: chapter 1: introduction, which mainly describes the background, purpose, research content, research methods and research ideas of this paper. Chapter 2 is a summary of the research on the competitiveness of enterprises. On the basis of reviewing the relevant literature at home and abroad, this paper makes an analysis and research on the relevant theories of enterprise competitiveness, especially the evaluation and promotion strategy of the competitiveness of construction enterprises. Chapter 3 is the evaluation of the competitiveness of SJ construction company. This paper analyzes the competitiveness of SJ Construction Company from six dimensions, and summarizes the competitive advantages and disadvantages of SJ Construction Company based on the evaluation results. Chapter 4 is the countermeasures to enhance the competitiveness of SJ Construction Company. Chapter 5 is the conclusion part, summarizes the conclusion of this paper, and puts forward the limitations of this study and the problems that need to be further studied. The conclusion of this paper is that the evaluation system of SJ construction company's competitiveness is constructed, which includes market developing ability, financial ability, technology innovation ability, production management ability, etc. Staff development ability and customer satisfaction are six dimensions to evaluate the competitive level of the company. At the same time, five aspects are put forward to enhance the competitiveness of SJ construction company, which are: on the basis of grasping the competitive situation, defining the competitive strategy of the enterprise. Strengthen the cost control to strengthen the capital operation ability of the enterprise, pay attention to the scientific and technological innovation to cultivate the competitiveness of the company, carry out the talent strategy to train the high-quality construction talents, cultivate the ability of the customer relations. The innovation of this paper is to identify the level of competitiveness of SJ Construction Company, and to identify it from six dimensions (market development ability, financial ability, technological innovation ability, production management ability, personnel development ability and customer satisfaction degree). Secondly, it proposes to improve the competitiveness of SJ construction company from five aspects, namely, clear enterprise competitive strategy, strengthen enterprise cost control, pay attention to enterprise science and technology innovation, implement enterprise talent strategy; Build customer relationship ability of guest enterprises. The conclusion of this paper provides a concrete idea for SJ Construction Company how to enhance its competitiveness, and also has reference significance for related enterprises in the construction industry.
【学位授予单位】：安徽大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.92

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