扬州有线公司产品项目管理优化研究

发布时间：2018-03-28 22:00

本文选题：项目管理　切入点：产品　出处：《扬州大学》2016年硕士论文

【摘要】：扬州有线公司是一家经营广播电视网络、数字电视、互联网、视频监控业务的公司。随着网络电视行业的快速发展,传统广电行业的垄断格局被打破,数字电视媒体运营商间的竞争日益激烈。为了提高市场竞争力,改变当前服务质量差别小、产品同质化严重的困境,扬州有线公司也应从传统的垄断行业单一产品提供商向现代的面向用户需求的创新产品服务商转变,对原有“以产品为导向”的产品项目管理流程和组织架构进行疏理分析和优化设计本文以扬州有线公司产品项目管理为研究对象,以项目管理和流程优化理论为依据,采用案例研究法和文献研究法,对扬州有线公司产品项目管理进行了系统调查和研究。首先,对公司的经营管理情况进行全面梳理,在此基础上,对公司产品项目管理现状进行重点调查,包括项目管理流程、项目管理组织架构和项目管理效果等；接着,运用项目管理理论、流程优化理论和客户关系管理理论等对公司产品项目管理的效果进行系统分析,发现存在项目管理流程、项目管理组织架构等方面的问题；然后从项目不同阶段具体要求的角度出发,对公司产品项目管理流程和组织架构的问题进行具体分析；最后提出扬州有线公司产品项目管理优化建议,具体包括基于项目规划要求的优化、基于项目计划要求的优化、基于项目实施要求的优化、基于项目验收要求的优化和基于项目运营维护要求的优化。第一,关于规划阶段,主要解决的是对项目进行科学的筛选；第二,在计划阶段组建项目团队、编制项目计划；第三,在实施阶段加强各个流程的控制,根据期初制定的各项计划,落实进度、质量、成本等目标的达成,通过动态跟踪及时发现偏差,并采取措施纠偏调整；第四,在项目验收阶段,规范了验收流程,确保在项目实施尾声发现的问题,依然可以及时解决,维护公司利益,而验收文件的标准化,使得项目的检查有据可依；第五,在运营维护阶段,通过增加对项目的总结和评价,为公司以后的项目管理提供经验,从整体角度看,形成一个良性的循环。
[Abstract]:Yangzhou Cable Company is a company engaged in broadcasting and television networks, digital television, the Internet, and video surveillance. With the rapid development of the network television industry, the monopoly pattern of the traditional radio and television industry has been broken. The competition among the operators of digital TV media is becoming increasingly fierce. In order to improve the market competitiveness, to change the plight of the small difference in service quality and the serious homogeneity of products, Yangzhou Cable Company should also change from a traditional monopolistic industry single product provider to a modern innovative product service provider oriented to customer demand. This paper takes Yangzhou Cable Company's product project management as the research object, based on the theory of project management and process optimization, and analyzes and optimizes the original "product-oriented" product project management process and organizational structure. The article takes Yangzhou Cable Company's product project management as the research object, and takes the project management and process optimization theory as the basis. This paper makes a systematic investigation and research on the product project management of Yangzhou Cable Company by using the case study and literature research methods. First of all, it makes a comprehensive analysis of the management situation of the company, and on this basis, it makes a systematic investigation and research on the product project management of Yangzhou Cable Company. Focus on the company's product project management status, including the project management process, project management organization structure and project management effect, and then, using the project management theory, Process optimization theory and customer relationship management theory to analyze the effect of product project management of the company, found that there are project management process, project management organization structure and other problems; Then from the point of view of the specific requirements of different stages of the project, the paper makes a concrete analysis of the process and organizational structure of the company's product project management; finally, it puts forward the suggestions for the optimization of the product project management of Yangzhou Cable Company. This includes optimization based on project planning requirements, project planning requirements, project implementation requirements, project acceptance requirements and project operation and maintenance requirements. The main solution is to carry out scientific screening of projects; second, to set up project teams and draw up project plans in the planning phase; third, to strengthen the control of various processes in the implementation phase, and to implement progress and quality according to the plans drawn up at the beginning of the period. To achieve the goal of cost, we can find the deviation in time through dynamic tracking, and take measures to correct the deviation. Fourthly, in the acceptance stage of the project, the acceptance process is standardized to ensure that the problems found at the end of the project implementation can still be solved in a timely manner. Maintain the interests of the company, and standardize the acceptance documents so that the inspection of the project can be supported; fifthly, in the operation and maintenance phase, by adding a summary and evaluation of the project, we can provide experience for the company's future project management, and look at it from the overall point of view. Form a virtuous circle.
【学位授予单位】：扬州大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G221-F

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