论客户关系管理在建筑企业的完善

发布时间：2018-04-19 22:35

本文选题：CRM + 建筑企业　；参考：《建筑经济》2006年06期

【摘要】：我国建筑业正逐步将客户关系管理(CRM)这一先进的管理理念和技术纳入企业管理之中,并从中受益。但是应用成功率却不尽如人意。这种应然与实然之间巨大差异的出现,原因是多方面的,本文进行了全面剖析,并提出了改进措施和建议。
[Abstract]:The advanced management concept and technology of CRM (customer relationship Management) is being gradually brought into the enterprise management in our country's construction industry, and benefit from it. But the success rate is not satisfactory. There are many reasons for the great difference between ought and reality. This paper makes a comprehensive analysis and puts forward some improvement measures and suggestions.
【作者单位】：北京工业大学经济与管理学院
【分类号】：F426.92

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