以顾客价值为中心的房地产企业价值链优化研究

发布时间：2018-05-03 07:19

本文选题：顾客价值 + 房地产　；参考：《改革与战略》2009年10期

【摘要】：房地产企业价值链优化是房地产企业在宏观调控背景下为了生存和发展,以顾客价值为核心进行的根本性的再思考和彻底性的再设计。房地产企业价值链优化应从改变价值链的方向、业务流程的整合、业务外包、建立扁平化的组织结构、基于数据挖掘技术的客户关系管理(CRM)的应用、通过建立战略联盟实现房地产企业之间的协同运作等六个方面着手。
[Abstract]:Value chain optimization of real estate enterprises is a fundamental rethinking and thorough redesign of real estate enterprises in order to survive and develop in order to survive and develop under the background of macro-control. The optimization of the value chain of real estate enterprises should include changing the direction of the value chain, integrating the business process, outsourcing, establishing flat organizational structure, and the application of CRM based on data mining technology. Through the establishment of strategic alliances to achieve the coordination of real estate enterprises and other six aspects.
【作者单位】：宁夏大学资源环境学院;四川大学工商管理学院;
【基金】：国家社科基金资助项目(07BIY073)
【分类号】：F293.3

【参考文献】