4G时代YC移动流量型客户营销策略研究

发布时间：2018-06-08 00:08

本文选题：流量型客户 + 存在问题　；参考：《中小企业管理与科技(下旬刊)》2016年02期

【摘要】：进入4G时代,移动互联网迅猛发展,流量经营成为电信运营商经营转型的主旋律,流量型客户由此成为YC移动的核心客户,成为企业收入的主要贡献者。然而由于客户年龄、职业等方面的差异性,单一产品地简单营销已经难以满足客户差异化的需求。在此背景下,如何借助4G发展之势,为客户提供更加优质的产品和服务,有效构建客户关系,促使企业和客户实现双赢,成为YC移动市场营销工作中的焦点问题。
[Abstract]:In the 4G era, with the rapid development of mobile Internet, traffic management has become the main theme of telecom operators' business transformation. Thus, traffic customers become the core customers of YC Mobile, and become the main contributors of enterprise income. However, because of the difference of customer's age and occupation, the simple marketing of single product has been difficult to meet the needs of customer differentiation. In this context, how to provide customers with more high-quality products and services, effectively build customer relationships, and promote win-win situation between enterprises and customers has become the focus of YC mobile marketing work with the help of 4G development.
【作者单位】：上海理工大学管理学院;上海理工大学;
【分类号】：F274;F626

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