中国铁路货运组织创新模式研究

发布时间：2018-08-09 20:17

【摘要】：近年来,随着社会经济的快速发展,我国货物运输市场迎来了发展机遇期,货物运输市场中各种运输方式的竞争日益激烈。铁路作为支撑我国经济发展的大动脉,每年完成大量煤炭、矿石、石油、粮食、木材等关系国计民生的重要物资运输,为国民经济平稳快速的发展起到了支撑保障作用。同时,由于国民经济结构的调整使铁路运输业面临着重大的挑战,主要表现一是传统的大宗稳定物资运输需求下降,二是在交通运输体系中铁路货运市场整体份额下降。这种现状对铁路运输理念和服务质量提出了更高的要求。因此,当今企业与企业之间的市场竞争实际上已转变为供应链与供应链之间的竞争,如何在激烈的运输市场竞争中,提高铁路运输的竞争力,优化铁路货运供应链的各环节,扩大铁路货运市场份额,是目前铁路货运组织优化过程中亟待解决的理论和实践难题。本文的主要研究内容包括以下几个方面：首先,对我国传统运输组织模式及铁路货流变化的特点进行分析,剖析了现阶段我国铁路运输的发展状况及存在的营销和运输组织方面的问题,并研究了市场条件下铁路货物运输的发展趋势和变化特点。其次,通过对我国铁路物流的发展现状进行分析,研究了铁路运输向现代化物流转型的必要性。提出了从铁路货运的营销、受理、降低成本及运输组织两方面为切入点进行改革和创新。最后,运用战略管理、供应链管理、营销管理等方面的知识并结合现有铁路货运组织及管理的弊端,从货运营销、受理及运输组织模式两方面入手,详细研究了应对市场条件下如何建立稳定的客户关系及满足货物运输“便捷性、公开性、时效性”等要求的货运营销、受理以及运输方式改革和创新。提出了市场条件下铁路货运营销模式的改革方案和客车化货运组织模式,并分别研究了大宗稳定货物和零散白货的客车化组织方法。
[Abstract]:In recent years, with the rapid development of social economy, China's freight transport market has ushered in a period of development opportunities. Railway, as the main artery supporting the economic development of our country, completes a great deal of transportation of coal, ore, oil, grain, timber and other important materials related to the national economy and the people's livelihood every year, which plays a supporting role in the steady and rapid development of the national economy. At the same time, because of the adjustment of the national economic structure, the railway transportation industry is faced with great challenges, mainly manifested by the decline of the traditional bulk stable material transportation demand, and the decrease of the overall share of the railway freight market in the transportation system. This kind of present situation has put forward higher request to the railway transportation idea and service quality. Therefore, the market competition between enterprises and enterprises has actually changed into the competition between supply chain and supply chain. How to improve the competitiveness of railway transportation and optimize the various links of railway freight supply chain in the fierce market competition of transportation. Expanding the market share of railway freight transport is a theoretical and practical problem to be solved in the process of railway freight organization optimization. The main contents of this paper include the following aspects: firstly, the characteristics of the traditional transport organization mode and the change of railway freight flow in China are analyzed. This paper analyzes the present situation of railway transportation in China and the problems in marketing and transportation organization, and studies the developing trend and changing characteristics of railway freight transportation under the market conditions. Secondly, the necessity of the transformation from railway transportation to modern logistics is studied by analyzing the present situation of railway logistics in China. This paper puts forward the reform and innovation from the aspects of railway freight marketing, acceptance, cost reduction and transportation organization. Finally, using the knowledge of strategic management, supply chain management and marketing management, and combining the shortcomings of existing railway freight transport organization and management, the paper starts with two aspects: freight marketing, acceptance and transportation organization mode. This paper studies in detail how to establish stable customer relationship under market conditions and how to meet the requirements of "convenience, openness, timeliness" of freight transportation, such as freight marketing, acceptance, reform and innovation of transportation mode. This paper puts forward the reform scheme of railway freight marketing mode and the passenger freight transport organization model under the market condition, and studies the method of passenger transport organization of bulk stable goods and scattered white goods, respectively.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F532;U294.1

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