CRM路在何方
发布时间：2018-11-06 09:57
【摘要】：SARS的突然袭击,让更多的中国企业认清了客户关系管理的重要性。由于CRM的应用成功率一直不高,直接导致了企业的决策者对是否实施CRM一直犹豫不决,《CRM路在何方》、《制造业企业如何用好客户关系CRM》、《客户关系管理在中国的应用实践》、《危机改变观念催红CRM市场》等文章,从不同的角度阐述了CRM对于企业管理的重要作用,并对如何实施给予了一些实践性的指导建议。
[Abstract]:The sudden attack of SARS, let more Chinese enterprises recognize the importance of customer relationship management. Because the success rate of CRM application is not high all the time, the decision makers of enterprises have been hesitant about whether to implement CRM, < where is the way of CRM >, but also how to make good use of customer relationship CRM in manufacturing enterprises? The application practice of customer relationship management in China and the crisis changing concept to promote the CRM market, etc., this paper expounds the important role of CRM in enterprise management from different angles, and gives some practical suggestions on how to implement it.
【作者单位】： 上海中圣信息技术有限公司
【分类号】：TP391.7
[Abstract]:The sudden attack of SARS, let more Chinese enterprises recognize the importance of customer relationship management. Because the success rate of CRM application is not high all the time, the decision makers of enterprises have been hesitant about whether to implement CRM, < where is the way of CRM >, but also how to make good use of customer relationship CRM in manufacturing enterprises? The application practice of customer relationship management in China and the crisis changing concept to promote the CRM market, etc., this paper expounds the important role of CRM in enterprise management from different angles, and gives some practical suggestions on how to implement it.
【作者单位】： 上海中圣信息技术有限公司
【分类号】：TP391.7
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