基于客户关系管理的养老机构绩效考评体系的研究
发布时间：2018-11-21 10:34
【摘要】：近年来人口老龄化受到整个社会高度关注,机构养老模式不仅能减轻年轻人照顾老人的压力,而且还能让老人在同龄人群体中进行交流,建立一种社会支持网络,对老年人的身心健康具有积极意义。从客户关系管理的角度来看,目前我国养老机构的管理有自己的特色。基于客户关系管理,建立绩效考评体系,对于提高老人的满意度、提升养老机构的管理水平有较强的现实意义。
[Abstract]:In recent years, the aging of the population has received great attention from the whole society. The institutional old-age care model can not only relieve the pressure on young people to take care of the elderly, but also enable the elderly to communicate among their peers and establish a social support network. It is of positive significance to the physical and mental health of the elderly. From the perspective of customer relationship management, the management of pension institutions in China has its own characteristics. Based on customer relationship management, the establishment of performance appraisal system has a strong practical significance for improving the satisfaction of the elderly and improving the management level of pension institutions.
【作者单位】： 钟山职业技术学院现代服务与管理学院;钟山职业技术学院老龄事业发展研究院;
【分类号】：D669.6
[Abstract]:In recent years, the aging of the population has received great attention from the whole society. The institutional old-age care model can not only relieve the pressure on young people to take care of the elderly, but also enable the elderly to communicate among their peers and establish a social support network. It is of positive significance to the physical and mental health of the elderly. From the perspective of customer relationship management, the management of pension institutions in China has its own characteristics. Based on customer relationship management, the establishment of performance appraisal system has a strong practical significance for improving the satisfaction of the elderly and improving the management level of pension institutions.
【作者单位】： 钟山职业技术学院现代服务与管理学院;钟山职业技术学院老龄事业发展研究院;
【分类号】：D669.6
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