探寻电子银行营销创新之道
发布时间：2019-03-08 18:44
【摘要】：正在创新营销手段、警惕营销误区的同时,还需练好电子银行产品创新、客户关系维护、激励机制建设和风险防控等内功相比于传统柜台业务,电子银行业务优势明显:分流柜面压力,降低经营成本,提升服务效率,拓展市场空间,并且有利于中间业务产品创新。电子银行业务以其明显的竞争优势成为银行竞逐的新焦点。起初,农村中小金融机构通过一段时间内的电子银行转账免费来拓展客户。2015年年末,央行出台"鼓励银行对存款人通过网上银行、手机银行办理的一定金额
[Abstract]:While we are innovating marketing means and being vigilant against marketing mistakes, we need to do a good job in electronic banking product innovation, customer relationship maintenance, incentive mechanism construction and risk prevention and control compared with traditional counter business. E-banking business advantages are obvious: divert counter pressure, reduce operating costs, improve service efficiency, expand market space, and facilitate the innovation of intermediate business products. Electronic banking business has become the new focus of bank competition because of its obvious competitive advantage. At first, small and medium-sized rural financial institutions through a period of free electronic bank transfer to expand customers. At the end of 2015, the central bank issued "encourage banks to depositors through online banks, mobile phone banks to handle a certain amount of money."
【分类号】：F724.6;F832.2
本文编号：2437100
[Abstract]:While we are innovating marketing means and being vigilant against marketing mistakes, we need to do a good job in electronic banking product innovation, customer relationship maintenance, incentive mechanism construction and risk prevention and control compared with traditional counter business. E-banking business advantages are obvious: divert counter pressure, reduce operating costs, improve service efficiency, expand market space, and facilitate the innovation of intermediate business products. Electronic banking business has become the new focus of bank competition because of its obvious competitive advantage. At first, small and medium-sized rural financial institutions through a period of free electronic bank transfer to expand customers. At the end of 2015, the central bank issued "encourage banks to depositors through online banks, mobile phone banks to handle a certain amount of money."
【分类号】：F724.6;F832.2
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