浅析消费者价值经营的途径
发布时间：2019-04-15 22:46
【摘要】：正现代管理理论中,对企业经营管理的定义有很多。本文认为,企业经营管理的实质是协调价值体系,提高价值水平。《什么是管理》一书中曾指出现代管理的一个最深刻的认识就是:-件工作的完成得是否顺利,只有一次测试的机会,那就是客户们愿意购买。这就意味着消费者价值是企业经营价值的重中之重,而完整的消费者价值不仅包括产品价值,同时还包括人际价值(消费者与企业员工进行人际交往中产生的收获和价值)、信誉价值(消费者在交往中产生对企业及产品,服务信任和依赖的价值),其中后两者是企业经营价值提升的主要来源。以下就通过消费者分析,对消费者进行归类,指出为提升消费者价值、企业从现行的客户关系管理向顾客体验管理转型的必要性。
[Abstract]:In modern management theory, there are many definitions of enterprise management. This paper argues that the essence of business management is to coordinate the value system and improve the level of value. One of the most profound understandings of modern management has been pointed out in the book "what is Management": whether the work has been completed smoothly or not. There is only one test opportunity, that is, customers are willing to buy. This means that the consumer value is the top priority of the business value, and the complete consumer value includes not only the product value, but also the interpersonal value (the harvest and value generated by the interpersonal interaction between the consumer and the employees of the enterprise). Reputation value (the value of trust and dependence on enterprises and products, services and services), which is the main source of business value promotion. This paper classifies consumers through consumer analysis, and points out the necessity for enterprises to transform from current customer relationship management to customer experience management in order to improve consumer value.
【作者单位】： 中国海洋大学管理学院 中国海洋大学管理学院
【分类号】：F274
[Abstract]:In modern management theory, there are many definitions of enterprise management. This paper argues that the essence of business management is to coordinate the value system and improve the level of value. One of the most profound understandings of modern management has been pointed out in the book "what is Management": whether the work has been completed smoothly or not. There is only one test opportunity, that is, customers are willing to buy. This means that the consumer value is the top priority of the business value, and the complete consumer value includes not only the product value, but also the interpersonal value (the harvest and value generated by the interpersonal interaction between the consumer and the employees of the enterprise). Reputation value (the value of trust and dependence on enterprises and products, services and services), which is the main source of business value promotion. This paper classifies consumers through consumer analysis, and points out the necessity for enterprises to transform from current customer relationship management to customer experience management in order to improve consumer value.
【作者单位】： 中国海洋大学管理学院 中国海洋大学管理学院
【分类号】：F274
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