基于O2M全渠道零售的客户关系管理系统设计与实现
发布时间：2019-05-18 02:16
【摘要】：越来越多的大型零售企业宣布其全渠道战略布局,并将O2M视为企业进入全渠道战场的捷径,针对传统零售企业在线上线下协调发展的转型升级中如何管理和服务好各个渠道的客户问题,论文设计和实现了一个基于O2M全渠道零售的客户关系管理系统,首先描述了O2M全渠道的零售模式和相应的IT支撑架构,深入探讨了基于O2M全渠道零售模式下的客户关系管理系统需求,针对该需求对系统进行了设计与实现,实践证明该系统具有很好的可扩展性和稳定性。
[Abstract]:More and more large retail enterprises announce their omni-channel strategic layout, and regard O2M as a shortcut for enterprises to enter the all-channel battlefield. In order to solve the problem of how to manage and serve the customers of various channels in the transformation and upgrading of the coordinated development of online and offline traditional retail enterprises, this paper designs and implements a customer relationship management system based on O2M omni-channel retail. Firstly, the retail mode of O2M omni-channel and the corresponding IT support architecture are described, and the requirements of customer relationship management system based on O2M omni-channel retail mode are deeply discussed, and the system is designed and implemented according to this requirement. The practice has proved that the system has good scalability and stability.
【作者单位】： 东莞职业技术学院计算机工程系;
【基金】：东莞市高等院校、科研机构科技计划一般项目(编号:2014106101037) 东莞职业技术学院政校行企合作开展科研与服务项目(编号:ZXHQ2014d010)
【分类号】：TP311.52
，
本文编号：2479587
[Abstract]:More and more large retail enterprises announce their omni-channel strategic layout, and regard O2M as a shortcut for enterprises to enter the all-channel battlefield. In order to solve the problem of how to manage and serve the customers of various channels in the transformation and upgrading of the coordinated development of online and offline traditional retail enterprises, this paper designs and implements a customer relationship management system based on O2M omni-channel retail. Firstly, the retail mode of O2M omni-channel and the corresponding IT support architecture are described, and the requirements of customer relationship management system based on O2M omni-channel retail mode are deeply discussed, and the system is designed and implemented according to this requirement. The practice has proved that the system has good scalability and stability.
【作者单位】： 东莞职业技术学院计算机工程系;
【基金】：东莞市高等院校、科研机构科技计划一般项目(编号:2014106101037) 东莞职业技术学院政校行企合作开展科研与服务项目(编号:ZXHQ2014d010)
【分类号】：TP311.52
，
本文编号：2479587
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