利用技术优化客户关系管理——以太阳马戏团为例(英文)
发布时间:2022-01-20 12:37
根据太阳马戏团的经验,作者提出了一个案例并展开研究,说明信息技术工具在文化组织中优化客户关系管理(CRM)的逐步实施阶段,以及其组织结构和人力资源管理如何对其成功至关重要。作者分析了社会媒体与文化组织内CRM方法的整合。这种整合使得太阳马戏团能够在多个地理市场发展和培育更紧密、更个性化的客户关系。
【文章来源】:艺术管理(中英文). 2019,(04)
【文章页数】:13 页
【文章目录】:
Introduction
Historical Overview
CRM Technology
CRM Technology Components
E-Marketing
Online Distribution
Customer Identification
Data Enrichment
Customer Modelling and Analytics
Sales Forecasting
Dynamic Pricing
Relationship Marketing
Relational Information Processes
Customer Engagement and Loyalty
CRM Implementation
Organizational Structure
Human Resources Management
Performance Assessment
Ethical and Legal Issues
Future Developments Related to CRM at Cirque du Soleil
Marketing Automation
Complementary Products and Brand Architecture
Conclusion
本文编号:3598838
【文章来源】:艺术管理(中英文). 2019,(04)
【文章页数】:13 页
【文章目录】:
Introduction
Historical Overview
CRM Technology
CRM Technology Components
E-Marketing
Online Distribution
Customer Identification
Data Enrichment
Customer Modelling and Analytics
Sales Forecasting
Dynamic Pricing
Relationship Marketing
Relational Information Processes
Customer Engagement and Loyalty
CRM Implementation
Organizational Structure
Human Resources Management
Performance Assessment
Ethical and Legal Issues
Future Developments Related to CRM at Cirque du Soleil
Marketing Automation
Complementary Products and Brand Architecture
Conclusion
本文编号:3598838
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