虚拟实践社区新成员知识获取机制研究

发布时间：2017-12-30 18:10

本文关键词：虚拟实践社区新成员知识获取机制研究　出处：《江西财经大学》2014年硕士论文　论文类型：学位论文

【摘要】：实践社区将对某一个知识领域有着浓厚兴趣的人聚集在一起,帮助这些人相互交流想法和创意。随着博客、维基百科和社交网络的兴起,实践社区也从线下走向线上,越来越多的知识管理实践者将虚拟实践社区视为知识管理的一项关键技术。理解社区成员从新成员到称职成员的转变过程,分析社区新成员获取知识的过程和影响因素,社区的管理者就能更好地对新成员进行管理,提升社区的整体知识水平。本研究基于知识获取和实践社区相关理论,综合运用文献研究、访谈研究和问卷研究的方法,构建了虚拟实践社区新成员知识获取过程模型和影响因素模型,对社区中成员获取知识的作用过程和影响知识获取行为的因素进行了探究,并根据这些研究结论提出相关的政策建议。研究发现,虚拟实践社区中的新成员获取知识主要是通过社区身份的转变来实现的。新成员需要经过结构化转移和非结构化复制两个知识获取的过程,实现从新成员到高级初学者再到称职成员的转变。研究还发现,影响虚拟实践社区中新成员获取知识的因素主要有个体因素、社区因素和技术因素三类。个体因素方面包括成员的感知知识比较优势、感知形象获取和感知知识源价值；社区因素方面包括社区的互惠氛围和公平氛围；技术因素方面是社区成员交互方式,包含同步交互和异步交互两类。通过实证数据检验后发现,感知知识比较优势对知识获取行为有促进作用。感知形象获取对知识获取行为并无直接促进作用。感知知识源价值对知识获取行为有促进作用。感知形象获取对感知知识比较优势有促进作用。感知知识源价值对感知知识比较优势有促进作用。感知知识源价值对感知形象获取有促进作用。社区氛围(互惠)对感知知识源价值有促进作用。社区氛围(公平)对感知知识源价值有促进作用。另外,本研究还对模型中的中介效应和交互方式变量对模型的调节效应进行了检验。最后,根据以上的研究发现,从社区氛围、知识主体和知识客体三个方面,提出不同交互方式下激励新成员获取知识的措施和建议。
[Abstract]:The practice community will bring together people with strong interest in a field of knowledge to help these people exchange ideas and ideas with each other . With the rise of blogs , Wikipedia and social networks , the practice community also moves from offline to line , and more and more knowledge management practitioners regard virtual practice communities as a key technology of knowledge management . Based on the knowledge acquisition and practice community - related theory , the paper constructs a new knowledge acquisition process model and influencing factor model of virtual practice community , probes into the process of knowledge acquisition and the factors influencing the knowledge acquisition behavior in the community , and puts forward relevant policy recommendations according to these findings . It is found that the acquisition of knowledge by new members in the virtual practice community is mainly realized through the transformation of community identity . The new members need the processes of structured transfer and unstructured replication to realize the transformation from new members to senior beginners to competent members . The study also finds that the factors that influence the acquisition of knowledge among the new members in the virtual practice community mainly include individual factors , community factors and technical factors . The individual factors include the comparative advantage of perceived knowledge among members , perceived image acquisition and perceived knowledge source value ; community factors include the community ' s reciprocity atmosphere and the fairness atmosphere ; and the technical factors are community members interactive mode , including synchronous interaction and asynchronous interaction . It is found that the comparative advantage of perceived knowledge contributes to the knowledge acquisition behavior . The perceived knowledge source value contributes to the knowledge acquisition behavior . The perceived knowledge source value contributes to the knowledge acquisition behavior . The perceived knowledge source value contributes to the perception knowledge comparison advantage . The perceived knowledge source value contributes to the perceived knowledge source value . The community atmosphere ( mutual benefit ) promotes the perceived knowledge source value . In addition , the research also verifies the mediation effect and the interaction mode variable in the model . Finally , according to the above research , it is found that , from three aspects of community atmosphere , knowledge subject and knowledge object , measures and suggestions are put forward to inspire new members to acquire knowledge in different ways .

【学位授予单位】：江西财经大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G302

【共引文献】