科学技术与广告的关系研究

发布时间：2018-01-18 06:16

本文关键词：科学技术与广告的关系研究　出处：《云南大学》2015年硕士论文　论文类型：学位论文

【摘要】：在社会化大生产蓬勃发展的今天,广告已渗透进了人们生活的方方面面。广告从诞生到发展每一步都离不开科技的进步,可以毫不夸张地说,一部广告史就是科技发展史的一部分。广告的目的在于推销商品,它通过不同形式宣传产品,使消费者迅速地了解和接受商品,它对当今社会的商品生产和流通起着不可忽视的重要作用。如今,科学知识也不再独立于应用生产之外,而是呈现出科学、技术与生产高度统一的状态。广告借助先进的传播媒介传递科学技术信息的速度比传统渠道更快,更容易让大众理解和接受。所以,作为促进科学技术进步的一种力量和传播科学技术知识的一种载体,广告对于推动科学技术进步以及促进科学技术传播都有着重大影响。因此,广告与科学技术的关系非常密切。本文将就科学技术与广告之间的关系进行分析,首先从广告的发展入手,梳理了历史各个时期科学技术的发展水平与其对应的广告的发展,以及现代广告制作软件和硬件的整理和分析,从而证明广告的发展与科学技术的进步密不可分,如果没有科学技术进步,也就没有那些形形色色的广告；其次,论证广告在科学技术进步中的推动作用；最后,分析现代广告对科学技术的传播中的正负两方面影响。最终证明,科学技术的发展赋予了广告不断向前发展的动力,广告的健康发展影响到科学技术的进步,二者相辅相成。科技的运用,使得广告不仅有用,而且有趣；不仅无处不在,而且美轮美奂。二者相得益彰,互相促进,共同发展。
[Abstract]:With the vigorous development of socialized mass production today, advertising has penetrated into all aspects of people's life. Every step of advertising from birth to development can not be separated from the progress of science and technology, we can not exaggerate to say. A history of advertising is a part of the history of science and technology. Advertising aims at promoting goods, which, through different forms of propaganda of products, enable consumers to quickly understand and accept goods. It plays an important role in the production and circulation of commodities in today's society. Nowadays, scientific knowledge is no longer independent of applied production, but presents science. A highly unified state of technology and production. Advertising conveys scientific and technological information by means of advanced media faster than traditional channels and more easily understood and accepted by the public. As a force to promote the progress of science and technology and a carrier of science and technology knowledge, advertising has a great impact on promoting the progress of science and technology as well as promoting the dissemination of science and technology. The relationship between advertising and science and technology is very close. This paper will analyze the relationship between science and technology and advertising, starting with the development of advertising. Combing the development level of science and technology and its corresponding advertising development in each period of history, as well as the arrangement and analysis of modern advertising production software and hardware. This proves that the development of advertising and the progress of science and technology are inseparable, if there is no progress in science and technology, there will be no all kinds of advertising; Secondly, it demonstrates the promotion function of advertisement in the progress of science and technology; Finally, this paper analyzes the positive and negative effects of modern advertising on the communication of science and technology. Finally, it proves that the development of science and technology gives the advertisement a motive force to develop continuously. The healthy development of advertising affects the progress of science and technology, the two complement each other. The use of science and technology makes advertising not only useful, but also interesting; Not only everywhere, but also beautiful. The two complement each other, promote each other, and develop together.
【学位授予单位】：云南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G301;F713.8

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