自我约束情景下的行为选择模型探讨及解释

发布时间：2018-03-13 21:08

本文选题：自我约束　切入点：多重诱惑　出处：《中国管理科学》2016年S1期 　论文类型：期刊论文

【摘要】：当受到诱惑时行为人的选择可能会背离理性思考而出现偏好反转等现象,这一类普遍存在的问题称为"自我约束问题"。本文从显示性偏好出发,将自我约束行为整合到效用函数中,证明过程更加直接。在集合的弱居间性公理下,本文给出了效用最大化的自我约束情景下的选择机制。在此基础上,将模型拓展到跨期选择行为,同时给出了多重诱惑和不确定性的解释。最后,产品组合的例子证明了模型更具有描述性,同时也具备应用的潜力。
[Abstract]:When tempted, the actor's choice may deviate from rational thinking and lead to the phenomenon of preference reversal. This kind of common problem is called "self-restraint problem". By integrating self-constraint behavior into utility function, the proof process is more direct. Under the weak intermediation axiom of the set, this paper gives the selection mechanism of the self-constrained situation of maximizing utility. The model is extended to intertemporal selection behavior, and the multiple temptations and uncertainties are explained. Finally, the example of product combination proves that the model is more descriptive and has the potential of application.
【作者单位】：哈尔滨工业大学深圳研究生院;北京大学汇丰商学院;
【基金】：国家自然科学基金资助项目(71171064)
【分类号】：C934

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