中国游客去维也纳旅游的动机
发布时间：2021-08-14 23:34
洞察旅游者的出游动机,是目的地做好宣传推广的关键因素。本文运用推拉理论,对中国旅游者访问,关于去奥地利维也纳的旅游动机进行研究,以及对奥地利维也纳做好中国市场的目的地营销和推广有所裨益。维也纳在中国具有广泛的知名度和美誉度,但官方旅游数据显示并不是太多的中国游客专程去维也纳旅行。因此,针对中国旅游者的动机和需求,做好精准营销并量身定做符合旅游者需求的旅游产品,将会给维也纳带来更多的中国游客。本文将重点关注在推拉因子及潜在旅游者的旅游偏好。本文采用定量分析和定性分析相结合的方法。通过线上调查问卷,获取量化数据。运用频次分析、描述性分析、因子分析、相关分析及单因素方差分析等方法对问卷数据进行分析。本文研究结果表明:中国出境游客的动机和需求持续变化,同时阐述了将维也纳变成中国出境游客的主要旅游目的地所应做的改变,反过来也将更好的了解当今增长最快的市场之一,——中国出境旅游市场。
【文章来源】：北京第二外国语学院北京市
【文章页数】：171 页
【学位级别】：硕士
【文章目录】：
Acknowledgements
内容摘要
abstract
CHAPTER 1 Introduction
1.1 Context
1.2 Main purpose of this study
1.3 Main Research Questions
1.4 Introduction to Austria
1.5 Introduction to Vienna
CHAPTER 2 Literature Review
2.1 Tourism in Austria
2.2 Tourism in Vienna
2.2.1 Previous outlook
2.2.2 Results 2016
2.2.3 Hotel industry
2.2.4 Airport
2.2.5 Congress tourism
2.3 Chinese outbound tourism
2.4 The Chinese Tourist
2.5 Travel Motivation
2.6 Push and Pull
2.7 Previous studies
2.7.1 Tourism motivation measurement tools
2.7.2 Motivational factors and demographic characteristics
2.7.3 Comparison of tourism motivations
CHAPTER 3 Methodology
3.1 Research Design
3.2 Research Methodology
3.2.1 Research Instrument
3.2.2 Survey sample
3.3 Data processing
CHAPTER 4 Analysis and Interpretation
4.1 Preliminary Analysis and Interpretation
4.1.1 Previous outbound experience and future outbound plans
4.1.2 Travel Motivation
4.1.3 Reasons for considering Vienna as a destination
4.1.4 Desired Attributes of a Trip to Visit Vienna
4.1.5 Socio-demographic Information
4.2 Further Analysis and Interpretation
4.2.1 Factor analysis of push factors
4.2.2 Factor analysis of pull factors
4.2.3 Factor analysis of combined factors
4.2.4 Pearson Correlation Analysis
4.2.5 ANOVA Analysis by Socio-demographics
CHAPTER 5: Conclusions
5.1 Findings
5.1.1 Preliminary findings
5.1.2 Advanced findings
5.2 Implications
5.3 Limitations
5.4 Recommendations
References
Appendix
Appendix I: Figures and Tables
Appendix II: Questionnaire
作者简介
附录
附件
本文编号：3343388
【文章来源】：北京第二外国语学院北京市
【文章页数】：171 页
【学位级别】：硕士
【文章目录】：
Acknowledgements
内容摘要
abstract
CHAPTER 1 Introduction
1.1 Context
1.2 Main purpose of this study
1.3 Main Research Questions
1.4 Introduction to Austria
1.5 Introduction to Vienna
CHAPTER 2 Literature Review
2.1 Tourism in Austria
2.2 Tourism in Vienna
2.2.1 Previous outlook
2.2.2 Results 2016
2.2.3 Hotel industry
2.2.4 Airport
2.2.5 Congress tourism
2.3 Chinese outbound tourism
2.4 The Chinese Tourist
2.5 Travel Motivation
2.6 Push and Pull
2.7 Previous studies
2.7.1 Tourism motivation measurement tools
2.7.2 Motivational factors and demographic characteristics
2.7.3 Comparison of tourism motivations
CHAPTER 3 Methodology
3.1 Research Design
3.2 Research Methodology
3.2.1 Research Instrument
3.2.2 Survey sample
3.3 Data processing
CHAPTER 4 Analysis and Interpretation
4.1 Preliminary Analysis and Interpretation
4.1.1 Previous outbound experience and future outbound plans
4.1.2 Travel Motivation
4.1.3 Reasons for considering Vienna as a destination
4.1.4 Desired Attributes of a Trip to Visit Vienna
4.1.5 Socio-demographic Information
4.2 Further Analysis and Interpretation
4.2.1 Factor analysis of push factors
4.2.2 Factor analysis of pull factors
4.2.3 Factor analysis of combined factors
4.2.4 Pearson Correlation Analysis
4.2.5 ANOVA Analysis by Socio-demographics
CHAPTER 5: Conclusions
5.1 Findings
5.1.1 Preliminary findings
5.1.2 Advanced findings
5.2 Implications
5.3 Limitations
5.4 Recommendations
References
Appendix
Appendix I: Figures and Tables
Appendix II: Questionnaire
作者简介
附录
附件
本文编号：3343388
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