生产性保护视角下非物质文化遗产品牌化运营研究——以广西为例

发布时间：2018-01-30 05:43

本文关键词： 非物质文化遗产生产性保护品牌化运营广西　出处：《广西社会科学》2014年10期 　论文类型：期刊论文

【摘要】：当前,广西非物质文化遗产的生产性保护总体上面临文化生存语境的变迁与非物质文化遗产产品文化意蕴的消退、经济价值开发与文化价值传承的矛盾、现代工艺与民间传统技艺的碰撞等困境。实施非物质文化遗产品牌化运营,对非物质文化遗产来说,有利于激发和延续自身活力与传承能力,保护其知识产权,促进其从传统文化资源转化为文化生产力。但要注意根据特点,量身定做,选择适合的品牌化运营渠道;立足保护,挖掘精髓,传承非物质文化遗产核心技艺及文化价值;着眼发展,激发创意,实施文化创新驱动;融入现代社会,回归大众生活,培育消费市场;强化政府主导,鼓励社会力量参与,加强政策性扶持。
[Abstract]:At present, Guangxi intangible cultural heritage protection production on the whole face extinction change culture's living context and intangible cultural heritage and cultural implication of the value of products, economic development and cultural heritage value contradiction, modern technology and traditional folk art collision and other difficulties. The implementation of the intangible cultural heritage of the brand operation, the intangible culture heritage, to stimulate its vitality and continuity and inheritance ability to protect its intellectual property rights, promote the traditional cultural resources into cultural productivity. But it should be noted that according to the characteristics, tailored to choose suitable brand operation channels; based on protection, mining the essence of the intangible cultural heritage core skills and cultural value; focus the development of creative culture, the implementation of innovation driven; integrate into modern society, return to public life, cultivate the consumer market; strengthening the government leading, encourage social force Take part in the policy and strengthen the policy support.

【作者单位】：广西科技大学党委组织部;广西科技大学社会科学学院;广西科技大学思想政治理论教研部;
【基金】：广西哲学社会科学“十一五”规划课题(06BZH008)
【分类号】：G122
【正文快照】： ——以广西为例生产性保护是非物质文化遗产(以下简称“非遗”)保护的重要方式之一。当前,“非遗”保护面临着许多亟待澄清的问题,需要从理论和实践的层面进行深入的探讨。本文从生产性保护视角,以广西为例,管窥“非遗”的生产性保护面临的两难困境,探讨以品牌化运营促进“非

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