基于品牌特征的压路机造型设计研究

发布时间：2018-03-08 06:39

  本文选题：产品设计　切入点：压路机　出处：《机械设计》2017年08期 　论文类型：期刊论文

【摘要】：为解决压路机产品的造型设计问题,探讨了品牌特征对造型设计的意义,通过分析对比国内外压路机,总结出基于品牌特征的压路机造型设计方法。运用该方法进行了压路机造型设计与分析,验证了基于品牌特征的产品造型设计方法对于企业造型设计的管理和实施具有一定的指导意义。同时能进一步深化企业的产品品牌形象、提升产品附加值,增强企业竞争力。
[Abstract]:In order to solve the modeling design problem of roller products, the significance of brand characteristics to modeling design is discussed. This paper summarizes the modeling design method of roller based on brand characteristics, and uses the method to design and analyze the modeling of roller. It is verified that the method of product modeling design based on brand characteristics has certain guiding significance for the management and implementation of enterprise modeling design, meanwhile, it can further deepen the brand image of enterprises, enhance the added value of products and enhance the competitiveness of enterprises.
【作者单位】： 徐工集团江苏徐州工程机械研究院;徐州工程学院艺术学院;中国矿业大学建筑与设计学院;
【分类号】：U415.521
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本文编号：1582825