城市电视台主持人品牌建设策略

发布时间：2018-03-27 11:53

  本文选题：城市　切入点：电视台　出处：《当代电视》2013年03期

【摘要】：正一、城市电视台主持人品牌化的意义品牌主持人,就是从品牌的角度来理解主持人、培育主持人和使用主持人,主持人品牌化建设的对象是人,不是简单的名称、名词、符号或设计,主持人品牌化建设中要充分考虑到这一特殊之处。笔者调查了苏州电视台、无锡电视台、扬州电视台、延安电视台等多家地方电视媒体,在调研中发现,这些电视台对主持人品牌化都非常重视,主持人是品牌栏目形成并具有竞争力的主要因素,主持人品牌化对电视节目、电视频道和电视台均具有重要意义,品牌主持人甚至成为城市电视台的标识和形象代表。比如苏州电视台节目《施斌
[Abstract]:First, the significance of the branding of the anchorman of the city TV station is to understand the host from the perspective of the brand, to cultivate the host and to use the host. The object of the branding construction of the host is the person, not the simple name, noun. Symbol or design, host brand construction should fully consider this special place. The author investigated Suzhou TV station, Wuxi TV station, Yangzhou TV station, Yan'an TV station and other local TV media, and found in the research, These TV stations attach great importance to the branding of the host. The host is the main factor in the formation of the brand column and is competitive. The branding of the host is of great significance to television programs, television channels and television stations. The brand host even becomes the symbol and the image representative of the city TV station. For example, the Suzhou TV station program < Shi Bin
【作者单位】： 中国传媒大学南广学院;中国传媒大学文学院;
【分类号】：G222
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本文编号：1671405