《大连日报》:以记者工作室塑品牌、聚人气、增效益

发布时间：2018-04-30 04:13

  本文选题：大连日报 + 记者工作室　； 参考：《中国记者》2015年08期

【摘要】：设立以记者名字命名的工作室,曾是传统媒体的一项创新,本刊曾作过讨论。今天,这种方法是否过时了呢?服务、人性、人情味,这些方面似乎是新媒体胜过传统媒体。但实际上,传统媒体如果找到路径,踏踏实实运营,完全可以做到。而且,传统媒体还有专业性、权威性的优势,更容易获得信任。《大连日报》凭借记者工作室的成功运营,就找到了一个粘住用户的好办法。
[Abstract]:The creation of a studio named after a journalist was an innovation in traditional media and was discussed in the journal. Is this method outdated today? Service, humanity, humanity, these aspects seem to be the new media over the traditional media. But in fact, if the traditional media find a path, solid operation, it can be done. Moreover, the traditional media has the advantage of professionalism and authority, which makes it easier to gain trust. With the successful operation of the reporter's studio, Dalian Daily has found a good way to stick to the users.
【作者单位】： 《大连日报》生活专刊部;
【分类号】：G212
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本文编号：1823015