借力公益慈善,提升品牌魅力——以《佛山日报》“温爱佛山”系列活动为例

发布时间：2018-05-06 20:10

本文选题：公益慈善 + 品牌魅力　；参考：《新闻战线》2014年05期

【摘要】：正2014年2月14日,温爱佛山——2014元宵慈善文化人人行圆满落幕。中国的元宵节,西方的情人节双节合一,以"助人为快乐之本"和"温爱佛山,情动天下"为主题的人人行活动在佛山掀起了每年一度的公益慈善热潮。"爱心接龙,人人行善"的快乐行走经过了多日的寒冷和阴霾,今年的2月14日,佛山露出了久违的阳光,以"助
[Abstract]:On February 14, 2014, Wen Ai-Foshan-2014 Lantern Festival Charitable Cultural people successfully concluded. China's Lantern Festival, Western Valentine's Day in one, with the theme of "helping others as the foundation of happiness" and "Wen love Foshan, love the world" as the theme of the people's walk activities in Foshan set off an annual public charity craze. Love to take the dragon, everyone do good, "the happy walk after many days of cold and haze, this year's February 14, Foshan exposed the sun, to" help "
【作者单位】：佛山日报社;
【分类号】：D632.9

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