中国本土品牌的安全战略体系构建及其实施

发布时间：2018-05-06 21:11

  本文选题：本土品牌 + 安全战略　； 参考：《商业经济研究》2015年07期

【摘要】：当前,在中国消费者普遍存在本土品牌偏见的形势下,政府需要在国家经济安全战略序列中,构建中国本土品牌安全战略体系,包括本土品牌质量战略、本土品牌塑造战略、本土品牌干预战略、本土品牌自用战略四个子战略系统。在具体实施中,政府部门、企业自身、专家学者、大众传媒等多种社会要素需要发挥积极作用,重视信息沟通,保证协调运作;建立本土品牌发展联合新闻发布制度,使消费者及时获知本土品牌发展变化信息,进而促使中国经济持续、健康、稳定发展。
[Abstract]:At present, under the situation that the local brand bias exists in Chinese consumers, the government needs to construct the local brand security strategy system in the national economic security strategy sequence, including the local brand quality strategy, the local brand shaping strategy. Local brand intervention strategy, local brand self-use strategy four sub-strategy system. In the concrete implementation, government departments, enterprises themselves, experts and scholars, mass media and other social elements need to play an active role, attach importance to information communication, ensure coordinated operation, and establish a joint news release system for the development of local brands. Make consumers know the local brand development and change information in time, and then promote the sustained, healthy and stable development of China's economy.
【作者单位】： 重庆文理学院文化与传媒学院;
【基金】：国家社科基金项目“大众传媒与塑造本土品牌形象研究”(12CXW041)
【分类号】：F273.2
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本文编号：1853876