株洲服饰产业物联网项目市场风险研究

发布时间：2018-05-31 00:03

本文选题：株洲服装产业 + 物联网技术　；参考：《湘潭大学》2015年硕士论文

【摘要】：随着物联网技术的快速发展,如何将物联网技术与地方优势产业相结合已经成为了当前讨论的热门话题。株洲服装市场在全国具有相当强的影响力,被称为中国的十大服装市场之一。如何在现有优势的基础之上,通过结合现代化的物联网技术进一步提升产业品质和服务水平,巩固自己的优势地位,是株洲市政府以及A集团公司正在思考和研究的问题。由于物联网项目的投资巨大,为了降低项目的投资风险,项目组需要分析项目推进过程中的有利条件和主要障碍,对项目投资前期的各种市场风险因素进行有效的识别和评估。并在此基础上,提出株洲服装产业物联网项目的市场风险控制方案。论文根据株洲服装产业近年来的发展情况以及物联网的技术特点,结合A集团公司在项目投资前期风险分析的具体要求,对株洲服装产业物联网项目投资前期的市场风险进行识别和评估。项目分析以风险因素结合说、整体风险管理理论TRM、项目风险管理等理论方法为基础。结合株洲服装产业市场发展现状(株洲服装产业市场发展的宏观环境、推进物联网项目的有利条件、主要制约障碍),从产品服务及供需市场的变化、下游市场需求特点及细分市场构成、竞争者变化、市场外部环境(政治、法律、自然、社会、现有环境基础)等多个角度对市场风险进行细致的识别和评估。同时,从项目信息风险防范、项目政策风险防范、项目产品服务定位风险控制、项目品牌管理风险防范、项目组织风险管理、项目运营风险管理六个方面提出了株洲服装产业物联网项目的市场风险控制方案。论文不仅可为A公司在株洲服装产业物联网项目投资决策提供依据,同时,也可为其他企业在进行产业物联网项目投资前的风险分析提供研究思路和参考模型。全文共有六章,第一章介绍论文研究背景、研究目的和意义、文献综述、研究采用的方法、论文主要内容与框架结构;第二章阐述了论文的相关理论基础(风险因素结合说、整体风险管理理论TRM、项目风险管理理论);第三章对株洲服装产业市场现状以及推进物联网项目建设的有利条件和主要障碍进行了分析;第四章为论文重点,详尽分析了株洲服装产业物联网项目市场风险识别与评估;第五章提出项目控制目标与原则,株洲服装产业物联网项目市场风险控制方案以及方案实施细则与实施步骤;第六章论述方案的实施保障措施。
[Abstract]:With the rapid development of the Internet of things technology, how to combine the Internet of things technology with the local advantage industry has become a hot topic at present. The Zhuzhou clothing market has a strong influence in the country. It is known as one of the ten garment markets in China. On the basis of the existing advantages, it is based on the combination of Modern Material Federation. Network technology to further improve the quality of industry and service level, to consolidate its advantage, is the Zhuzhou municipal government and the A group company is thinking and studying. Because of the huge investment in the IOT project, in order to reduce the investment risk of the project, the project team needs to analyze the favorable conditions and main obstacles in the process of project promotion, and On the basis of this, the market risk control scheme of the Zhuzhou apparel industry Internet of things is proposed. Based on the development of the Zhuzhou garment industry in recent years and the technical characteristics of the Internet of things, the paper combines the early risk analysis of the project investment by the Zhuzhou group. Specific requirements, to identify and evaluate the market risk in the early period of investment in the Zhuzhou clothing industry network project. The project analysis is based on the combination of risk factors, the theory of overall risk management theory TRM, project risk management and other theoretical methods. It combines the current situation of the development of the clothing industry in Zhuzhou (the macro environment of the development of the clothing industry in Zhuzhou). The advantages of the Internet of things, the main restriction obstacle), from the product service and the supply and demand market change, the downstream market demand characteristic and the subdivision market composition, the competitor change, the market external environment (politics, law, nature, society, the existing environment foundation) to carry on the detailed identification and evaluation to the market risk. Information risk prevention, project policy risk prevention, project product service positioning risk control, project brand management risk prevention, project organization risk management, project operation risk management six aspects of the Zhuzhou clothing industry internet project market risk control scheme. This paper not only for the A company in Zhuzhou clothing industry network of things. The project investment decision provides the basis, and at the same time, it can provide research ideas and reference models for the risk analysis of other enterprises before the investment of the IOT project. The full text has six chapters. The first chapter introduces the background of the research, the purpose and significance of the research, the literature review, the methods used, the main content and frame structure of the paper; second The chapter expounds the theoretical basis of the thesis (the combination of risk factors, the TRM, the theory of project risk management). The third chapter analyzes the current situation of the clothing industry in Zhuzhou and the favorable conditions for the construction of the Internet of things and the main obstacles. The fourth chapter is the key point of the paper and the detailed analysis of the clothing industry in Zhuzhou. The risk identification and evaluation of the Internet project market; the fifth chapter puts forward the target and principle of project control, the market risk control scheme of the Zhuzhou apparel industry Internet of things project, the detailed rules and implementation steps of the scheme implementation, and the sixth chapter discusses the implementation guarantee measures of the scheme.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.86;TP391.44;TN929.5

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