我国马术俱乐部品牌推广的SWOT分析

发布时间：2018-06-12 14:27

本文选题：马术俱乐部 + 品牌推广　；参考：《体育世界(学术版)》2016年04期

【摘要】：马术俱乐部的品牌推广是俱乐部本身发展的重要组成部分,也是马术俱乐部经营成功与否的关键。而目前国内的马术俱乐部品牌尚处于兴起阶段,大多数未发展成熟,对市场缺乏主导作用。本文运用参考文献法、查找资料法的形式,结合相关知识,通过对行业现状和品牌现状的深入分析,运用SWOT的分析方法,探究马术俱乐部如何进行有效品牌推广,并提出相应建议,为我国马术俱乐部品牌推广提出一套系统性的营销方式,继而为促进马术俱乐部行业持续健康快速发展提供参考。
[Abstract]:The brand promotion of equestrian club is an important part of the development of the club itself, and also the key to the success of the equestrian club. But at present the domestic equestrian club brand is still in the rising stage, the majority has not developed mature, lacks the leading role to the market. This article uses the reference document method, the search data method form, unifies the related knowledge, through the thorough analysis to the industry present situation and the brand present situation, uses the SWOT analysis method, explores how the equestrian club carries on the effective brand promotion, The corresponding suggestions are put forward to provide a set of systematic marketing methods for the promotion of equestrian clubs in China, and then to provide a reference for promoting the sustained, healthy and rapid development of equestrian clubs.
【作者单位】：武汉商学院;
【基金】：武汉商学院校级重点资助项目(项目编号:2015N004);武汉商学院重点科研项目“马术俱乐部运营与管理人才职业技能标准研究”
【分类号】：G882.1

【相似文献】