基于不同业态比较的零售企业自有品牌发展路径探索
发布时间：2018-11-07 21:17
【摘要】：本文首先对我国零售企业自有品牌的一般成长路径进行分析,其次比较大型超市业态、百货业态及综合型电商业态等不同零售业态发展的各自特点及其自有品牌发展难点,最后针对不同业态的零售企业举例分析并探索其自有品牌战略的成长路径。
[Abstract]:This paper first analyzes the general growth path of private brand of retail enterprises in China, and then compares the characteristics and difficulties of the development of different retail formats, such as supermarket format, department store format and comprehensive ecommerce format, as well as the difficulties in the development of their own brands. Finally, the paper analyzes and explores the growth path of its own brand strategy for different retail enterprises.
【作者单位】： 四川天一学院;
【分类号】：F273.2;F724.2
本文编号：2317594
[Abstract]:This paper first analyzes the general growth path of private brand of retail enterprises in China, and then compares the characteristics and difficulties of the development of different retail formats, such as supermarket format, department store format and comprehensive ecommerce format, as well as the difficulties in the development of their own brands. Finally, the paper analyzes and explores the growth path of its own brand strategy for different retail enterprises.
【作者单位】： 四川天一学院;
【分类号】：F273.2;F724.2
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