新闻节目创新和深圳卫视品牌建设

发布时间：2019-02-14 15:45

【摘要】：正与国内大多数省级卫视频道不同的是,深圳卫视的品牌建设并没有过度依赖综艺节目和电视剧,而是通过新闻品牌创新的路径,实现了从"新闻立台"向"新闻强台"的战略升级。当前,我国省级卫视发展已全面进入品牌时代。对于任何一个卫视频道而言,要在白热化的市场竞争中突破重围,建立稳定、忠诚的观众群体,既要有高品质的创新节目,更要树立特色鲜明的品牌形象。因此,年轻的深圳卫视为了提升影响力和竞争力,近年来进一步加大了节目创新和品牌建设力度。
[Abstract]:Unlike most provincial satellite TV channels in China, the brand-building of Shenzhen Satellite TV is not overly dependent on the variety show and the TV series, but through the path of the news brand innovation, the strategic upgrade from the "news stand" to the "news station" is realized. At present, the development of provincial satellite TV in China has fully entered the brand age. For any satellite TV channel, to break through the heavy circle in the market competition of the white-hot, establish a stable and loyal audience group, not only have high-quality innovative programs, but also set up a distinctive brand image. Therefore, in recent years, the young Shenzhen Satellite TV has further stepped up the program innovation and brand construction in order to improve its influence and competitiveness.
【作者单位】：深圳广电集团;
【分类号】：G229.27

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