吉通电服有限公司ETC业务发展战略研究

发布时间：2018-01-24 05:15

本文关键词： 吉通电服 ETC 集中化战略 “互联网+”便捷交通　出处：《吉林大学》2017年硕士论文　论文类型：学位论文

【摘要】：2015年9月30日全国29个省(市)实现高速公路ETC(Electronic Toll Collection)联网运行,持有一张ETC卡,就可以畅行全国高速公路。吉通电子收费运营服务有限公司(下称吉通电服)作为吉林省高速公路管理局唯一授权的ETC运营机构,负责全省ETC业务的发行、客户服务、通行费清分结算以及增值服务运营等方面工作。ETC这种服务产品本身具备公益和商业双重属性,其一方面给人们带来便捷出行体验,提高效率,降低能耗和尾气排放水平;另一方面,其高频使用、粘性强、需求刚性且具备支付通道等方面特性,使其商业价值突显,是连接车主“车生活”市场的关键入口。吉通电服成立时间虽短,但所处行业发展迅猛,亟需科学谋划公司中期发展战略,提前布局相关业务板块,充分利用“互联网+”便捷交通转型升级之契机,实现板块间的良性互动,使公司由单纯公益服务属性向公益服务与商业运营兼备的综合属性转型,进而实现社会效益和经济效益最大化。本文通过对吉通电服现状和问题的分析,明确了公司所在电子支付行业发展势头迅猛,公司提供的ETC电子支付服务社会认知度日渐提高,公司基础业务开展平稳有序。但通过分析,也挖掘出公司目前存在的主要问题:尚未建立起系统的营销体系,对ETC增值业务产品开发能力较差,未能有效开发出规模用户的潜在市场价值。这些方面严重制约了公司核心业务可持续发展。此外,公司经营模式不够灵活,人才结构不尽合理,虽然能够保证基础业务平稳运行,但能够支撑新媒体运营和市场营销等重要业务的人才还较为缺乏,市场意识薄弱等方面问题也制约了公司的快速发展。本文主要运用PEST分析方法对公司所处的外部宏观环境进行分析,并通过SWOT分析方法侧重于公司内部分析,对公司的优势、劣势、机遇和威胁进行梳理,进而得出公司核心竞争力,提炼并巩固公司愿景,明确公司ETC业务发展应采取的公司战略定位以及竞争战略选择。最后给出战略实施方案,并通过人力资源优化,资金投入保障,加大信息化系统建设力度等方面保障战略的实施,最终达成战略目标。
[Abstract]:In September 30th 2015, 29 provinces (cities) across the country implemented the highway ETC(Electronic Toll collection network operation, holding a ETC card. Jitong Electronic Toll Service Co., Ltd. (hereinafter referred to as Jitong Electric Service) as the only authorized ETC operating organization of Jilin Provincial Highway Administration. Responsible for the issue of ETC service, customer service, toll clearance and value-added service operation. Etc. This service product itself has the dual attributes of commonweal and commercial. On the one hand, it brings people convenient travel experience, improve efficiency, reduce energy consumption and exhaust emission level; On the other hand, its high frequency use, strong viscosity, rigid demand and have the characteristics of payment channel, make its commercial value prominent, it is the key entrance to connect the car owner's "car life" market. However, the rapid development of the industry, it is urgent to scientifically plan the company's medium-term development strategy, layout the relevant business sectors ahead of time, make full use of the opportunity of "Internet" convenient transportation transformation and upgrade, and realize the benign interaction between the plates. Make the company from the simple attributes of public service to the comprehensive attributes of public service and commercial operations to achieve the maximum social and economic benefits. This paper through the analysis of the current situation and problems of Ji electrified clothing. It is clear that the electronic payment industry in which the company is developing rapidly, the ETC electronic payment service provided by the company increasingly improve social awareness, the company's basic business to develop smoothly and orderly. But through analysis. Also dig out the company's current main problems: not yet established a system of marketing system, ETC value-added business product development ability is poor. These aspects seriously restrict the sustainable development of the company's core business. In addition, the business model of the company is not flexible enough, and the talent structure is not reasonable. Although it can ensure the smooth operation of the basic business, but can support the operation of new media and marketing and other important business talent is relatively scarce. Weak market awareness has also restricted the rapid development of the company. This paper mainly uses the PEST analysis method to analyze the external macro environment of the company. And through the SWOT analysis method focused on the internal analysis of the company's strengths, weaknesses, opportunities and threats to comb, and then come to the core competitiveness of the company, refining and consolidating the company's vision. The company ETC business development should adopt the strategic positioning and competitive strategy choice. Finally, the strategy implementation plan is given, and through the optimization of human resources, capital investment guarantee. Strengthen the construction of information system and other aspects to ensure the implementation of the strategy, and finally achieve the strategic objectives.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F832.2;F724.6;F542.6

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