工控网运营模式的研究

发布时间：2018-01-01 13:06

本文关键词：工控网运营模式的研究　出处：《上海交通大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着工业产品的品牌在中国工控市场的逐步增多，市场竞争也越来越激烈，新的业务模式和运营方式的创新已经成为了一个行业新的生命力。在工业行业中，传统的运营模式相对较为单一，业务模式主要以产品的销售为主，通过价格间的差异来实现最终的盈利。而今在全球信息化形势的影响下，随着计算机和网络技术的普及与发展，电子商务正在迅速地崛起，网上交易的发展也步入了一个新的台阶。正是在这样的背景之下，工控网将目光投向了中国工业控制及自动化领域，借助网络传媒的优势来寻求自身的突破和发展。然而，作为自动化领域最大的门户，工控网如何解决传统运营模式中的弊端，改善公司战略，改进运营模式，都成为了亟待重视和解决的问题。本文以当今工控行业市场的具体情况为背景，分析工控网相对于传统行业所具有的特殊资源和优势，并对工控网现有的运营模式进行研究，找出当前运营过程中所面临的问题，结合电子商务的特点进一步讨论如何调整工控网的战略，，最终针对运营模式的改进提出可行性的方案。
[Abstract]:With the increase of the brand of industrial products in China ' s industrial control market , the market competition is becoming more and more intense , the new business model and the innovation of operation mode have become a new vitality . In the industry , the traditional mode of operation is relatively single , the business model is mainly based on the sale of the product , and the final profit is realized through the difference between price . It is in this background that the industrial control network will look into the field of industrial control and automation in China , and seek its own breakthrough and development by means of the advantages of the network media . However , as the biggest gateway in the automation field , how to solve the shortcomings of traditional operation mode , improve the company strategy and improve the operation mode are all the problems that need to be paid attention to and solved . This paper analyzes the special resources and advantages of the industrial control network with respect to the traditional industry in the light of the specific circumstances of the industrial control industry market , and studies the existing operation mode of the industrial control network , finds out the problems in the current operation process , further discusses how to adjust the strategy of the industrial control network in combination with the characteristics of the electronic commerce , and finally puts forward the feasible scheme for the improvement of the operation mode .

【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F724.6;F424

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