深圳市市政设计研究院商业模式探析

发布时间：2018-01-02 05:01

本文关键词：深圳市市政设计研究院商业模式探析　出处：《华中科技大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着我国向市场经济转型，市政设计咨询行业发生了执业主体由“单一”向“多元”的发展；市场由“本土”向“全国乃至全球”扩张，，地方市场的垄断局面逐步被打破的改变。这种变化为行业形成规模经济与效益创造了条件，也向企业提出了创新和发展的新要求。因此，无论是外部竞争环境，还是内部经营现状，都迫切要求设计咨询行业考虑创新和发展问题。从根本上说，就是要解决企业在新的环境下如何实现价值再创造的问题，也就是商业模式再创新的问题。本文研究得出的“一站式”工程服务平台OSES（On-Stop Engineer Service）新商业模式，对于企业进一步创造、传递和获取新的价值具有重要意义。文章以市政设计咨询行业商业模式创新为研究内容，对市政设计咨询行业的特点作了阐述，并从外部宏观环境和内部微观状态角度思考了该行业商业模式创新所具备的条件及必要性；文中通过分析、归纳国内外商业模式研究的相关成果，以及对国内外学者对商业模式的定义的对比分析，利用商业模式的九大因素画布，结合国际工程公司的案例分析，对商业模式的一般概念作了定义，并从价值创造、商业模式创新、发展等三个方面，结合四家国际工程公司案例，对工程总包（EPC）商业模式做了阐述与分析。最后，把平台型商业模式和EPC模式相结合，从定位、利益相关者、盈利模式、资源和能力、以及现金流等五大商业模式的要素为出发点，提出了OSES平台新商业模式；最后从市场定位、利益相关者、盈利模式、资源和能力、以及现金流等五个方面对该商业模式进行了可行性分析。
[Abstract]:With China's transition to a market economy, the practice consists of "single" to "multiple" the development of municipal engineering design consulting industry; market by "local" to "national and global expansion of monopoly, the local market is gradually broken change. This change has created the condition for the formation of industry of economy of scale and benefit. Also put forward new requirements to the innovation and development of enterprises. Therefore, whether internal or external competition environment, the status of the operation, is an urgent need to consider the design consulting industry innovation and development. Fundamentally speaking, is to solve the enterprise in the new environment, how to realize the value of re creation, is the business model innovation. This paper studies the" one-stop "service platform project OSES (On-Stop Engineer Service) new business model for enterprise to create, transfer and acquisition of new value It is of great significance.
Based on the business model innovation of municipal engineering design consulting industry as the research content, the characteristics of municipal engineering design consulting industry are expounded, and from the external macro environment and internal microcosmic point of view of the industry business model innovation conditions and necessity; in this paper, through the analysis of relevant results, summarized domestic and foreign commercial mode comparative analysis, as well as the domestic and foreign scholars on the definition of business models, the nine factors of business model canvas, combined with the international engineering company case analysis, the general concept of the business model are defined, and the value creation, business model innovation, three aspects of development, combined with the case of four international engineering company for general engineering (EPC) this paper expounds and analyses the business model. Finally, the platform business model combined with EPC mode, from the positioning of stakeholders, profit model, resources and capabilities And the five business models of cash flow as the starting point, it puts forward the new business mode of OSES platform. Finally, it makes feasibility analysis from five aspects: market positioning, stakeholders, profit mode, resources and capabilities, and cash flow.

【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.92

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