网络环境下服装产品开发模式研究

发布时间：2018-01-05 12:18

本文关键词：网络环境下服装产品开发模式研究　出处：《北京服装学院》2013年硕士论文　论文类型：学位论文

【摘要】：21世纪是网络的时代，互联网正极大地改变着我们的生活和工作方式，同时也给各行各业带来新的机遇和挑战。随着网络技术的发展及生活水平的提高，消费者对服装产品的个性化需求日益增强，服装生产呈现出多品种、小批量、短周期、高质量的发展趋势，传统的产品开发模式无法适应市场需求的快速变化。互联网的快速普及和应用，极大地缩短了信息处理时间，，为企业建立快速反应机制、适应瞬息万变的市场提供了可能，促使商业模式和服装产品的消费模式发生改变，服装产品的开发也必然逐渐调整实现网络化，形成新的服装产品开发模式。本文通过访谈和问卷调查相结合的方法对服装企业产品开发人员进行调研，并以此为依据研究网络环境下服装产品开发流程，对市场定位、产品企划方案制定、服装款式设计开发、评估和订货、生产投放和上市五个阶段进行介绍，具体分析互联网对服装产品开发的影响。基于以上研究构建网络环境下以消费者为中心的并行开发模式，并与传统环境下服装串行开发模式进行对比分析。论文基于网上预售和网络定制模式，提出未来服装产品开发的新趋势。最后论文基于网络环境提出服装企业产品开发的对策，为服装企业进行产品开发提供有效依据。
[Abstract]:21th century is the era of the Internet, the Internet is greatly changing our way of life and work, but also to various industries bring new opportunities and challenges. With the development of network technology and the improvement of living standards. Consumer demand for personalized clothing products is increasing, clothing production presents a multi-variety, small batch, short cycle, high-quality development trend. The traditional product development model can not adapt to the rapid changes of market demand. The rapid popularization and application of the Internet greatly shorten the information processing time and establish a rapid response mechanism for enterprises. Adapting to the rapidly changing market provides the possibility to change the business model and the consumption mode of clothing products, and the development of clothing products will inevitably adjust and realize the network gradually, and form a new fashion product development mode. Through the method of interview and questionnaire survey, this paper investigates the garment enterprise product developers, and based on the research of clothing product development process under the network environment, positioning the market. Product planning, fashion design and development, evaluation and ordering, production and launch and marketing five stages to introduce. Based on the above research, we construct a consumer-centric parallel development model. And compared with the traditional clothing serial development model. The paper is based on online pre-sale and network customization mode. Finally, based on the network environment, the paper puts forward the countermeasures of garment enterprises' product development, which provides an effective basis for garment enterprises to develop their products.
【学位授予单位】：北京服装学院
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.86;F723

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