我国照明行业对印尼直接投资的战略研究

发布时间：2018-01-05 11:41

本文关键词：我国照明行业对印尼直接投资的战略研究　出处：《福州大学》2013年硕士论文　论文类型：学位论文

【摘要】：中国是全球照明产品生产和出口大国,中国的照明产品已经销售到世界170多个国家,节能灯、白炽灯等光源产品产量和出口均为世界第一。照明产品的生产企业以民营中小型企业为主。自2011年以来,由于国际经济尚未稳定复苏,外需不振,出口订单大幅下滑,影响了照明产品的出口。同时传统照明行业自身受到原材料上涨、劳动力价格的提高、人民币升值等因素导致成本上升,利润大幅下降,另外LED照明的快速发展,正逐步推动着整个照明产业格局的转变,传统照明产业面临着重重危机。本论文依托Ⅰ公司对印尼直接投资的项目分析,研究照明行业的对外直接投资的战略,为民营中小型照明企业应对当前的危机指出一条明路。本论文首先根据国内外对外投资理论研究的述评,论证对外直接投资的可行性。接着分析了中国照明行业对外投资的必要性与区位的选择,确定了印尼为最佳的投资区域。通过调研得出印尼照明行业发展尚处在起步阶段,市场需求容量大、增长快,本土产能有限,需求远大于供给,市场进入无障碍,市场前景广阔,直接投资获利机会高的结论。然后借助宏观环境分析模型——PEST模型、行业竞争分析Poter五力模型、SWOT分析模型等工具对在印尼进行节能灯组装厂投资项目进行具体分析,另外还对项目投资过程中可能遇到的风险进行分析并提出相应的风险控制对策。根据上述的分析做出了工公司对外采取纵向一体化战略,立足于建立生产基地,整合和完善自身的销售渠道；对内采取差异化战略,建立品牌,对应印尼的消费习惯,加强研发和创新能力,发展多样化的产品；采取集中重点发展战略,集中优势资源在小范围目标区域进行渗透,建立稳固的销售渠道后再向周边扩散的战略选择。此外还针对该项目建立了财务预测模型进行评价,通过对项目投资估算、成本和收益测算、现金流量测算、盈亏平衡分析等财务指标进行分析研究,同时对项目所产生的社会影响进行评价。最后得出I公司对印尼直接投资节能灯照明组装厂项目,政策依据充分,产业结构调整作用明显；具有很强的产业拉动和产业辐射功能。市场需求增长基础稳定；建设规模切合实际；综合经济竞争能力强,经济效益和社会效益显著；对于实现经济社会的可持续发展将起到积极的作用；该项目切实可行的结论。
[Abstract]:China is the world lighting products production and export countries, China's lighting products have been sold to more than 170 countries, energy-saving lamps. Incandescent lamp and other light source products output and export are the first in the world. Lighting products production enterprises mainly private small and medium-sized enterprises. Since 2011, because the international economy has not yet recovered stably, the external demand is weak. Export orders fell sharply, affecting the export of lighting products. At the same time, the traditional lighting industry itself suffered from rising raw materials, rising labor prices, appreciation of the RMB and other factors led to higher costs and a sharp decline in profits. In addition, the rapid development of LED lighting, is gradually promoting the transformation of the pattern of lighting industry, the traditional lighting industry is facing a number of crises. This paper relies on the project analysis of company I direct investment in Indonesia. This paper studies the strategy of foreign direct investment (FDI) in lighting industry, and points out a clear way for private small and medium-sized lighting enterprises to deal with the current crisis. Firstly, this paper reviews the theory of foreign investment at home and abroad. The feasibility of foreign direct investment (FDI) is demonstrated. Then the necessity and location selection of Chinese lighting industry are analyzed. Indonesia is the best investment area. Through the investigation, the lighting industry in Indonesia is still in the initial stage of development, the market demand capacity is large, rapid growth, local production capacity is limited, the demand is far greater than supply. The conclusion that the market enters without obstacles, the market prospect is broad, the direct investment profit opportunity is high. Then with the help of the macro-environment analysis model, pest model, the industry competition analysis Poter five-force model. SWOT analysis model and other tools in Indonesia to carry out a specific analysis of the investment project of energy-saving lamp assembly plant. In addition, the paper also analyzes the risks that may be encountered in the process of project investment and puts forward the corresponding risk control countermeasures. According to the above analysis, the paper makes the vertical integration strategy adopted by the industrial company to establish a production base. To integrate and improve their own sales channels; To adopt differentiation strategy, establish brand, correspond to Indonesia's consumption habits, strengthen R & D and innovation ability, and develop diversified products; We should adopt the strategy of focusing on development and concentrate our superior resources to infiltrate into small target areas. In addition, a financial forecasting model is established to evaluate the project, through the project investment estimates, cost and income estimates, cash flow calculation. Financial indicators, such as break-even analysis, are analyzed, and the social impact of the project is evaluated. Finally, the policy basis of company I for direct investment in energy saving lamp lighting assembly plant project in Indonesia is sufficient. The role of industrial structure adjustment is obvious; Has a strong industrial pull and industrial radiation function. The growth of market demand is stable; The scale of construction is realistic; The comprehensive economic competition ability is strong, the economic benefit and social benefit are remarkable; It will play a positive role in realizing the sustainable development of economy and society. The project is a practical conclusion.
【学位授予单位】：福州大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.6;F832.6

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