DWC饮料有限公司供应链优化与设计

发布时间：2018-01-06 08:20

本文关键词：DWC饮料有限公司供应链优化与设计　出处：《华南理工大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着我国人民生活水平的不断提高，人们对饮料的消费也不断提高。从多个饮料市场调研报告中可以看出：饮料产品的消费市场具有很大潜力，目前我国已超过日本成为第二大饮料生产消费国。饮料行业属于快消行业，是中国消费品中的发展热点和新增长点。同时，饮料行业的大发展，也推动了饮料上中下游产业链突飞猛进的发展，包括农副产品加工、设备制造业、包装制造业、零售业等均在饮料发展中共同受益。 30多年来，饮料行业不断地发展和成熟，已经从规模小、产品结构单一、竞争无序，发展到规模和集约化程度不断提高，产品结构日趋合理的局面，而且其需求不断提高，产能不断扩大，将使产业结构进一步提升和优化。在产销规模继续扩大的同时，饮品细分市场进一步增强。日前，已经发展为由碳酸/果汁/茶/乳品/功能饮料等百花齐放的态势。DWC饮料公司脉动产品，作为功能饮料的代表，，从2003年至今，经过不断发展、市场调整、战略调整，已经取得了显著成绩，2012年有望突破30亿；在2016年，脉动产品的目标更是超过150亿。饮料行业的发展，除了市场占有与细分、品牌建设与创新外，还更应该从广义的供应链角度优化和设计企业供应链。供应链作为现代企业管理的重要战略越来越受到行业的关注，也是企业降低成本、提高客户满意度的重要途径，而且逐渐演变成企业的核心竞争力。当然，对供应链的研究也多种多样，但还是存在一些问题，比如对供应链的界定，行业现状及其发展，供应链的技术使用和开发。功能饮料行业的供应链既有一般供应链的特点，也遇到了其特有的问题。对这些特点的研究不仅有利于功能饮料企业的发展、也对其他行业的研究也有一定的借鉴价值和参考意义。本文以DWC饮料有限公司为研究对象，在已学习的相关理论基础上，按照企业诊断的要求，对现公司进行诊断，核心专注此公司制造以及分销布局，并进行供应链的优化和设计。
[Abstract]:With the improvement of the living standard of our people , the consumption of beverage is also increasing . From the research report of several beverage market , it can be seen that the consumption market of beverage products has great potential . At present , our country has surpassed Japan as the second big beverage production consumer . The beverage industry is a fast - eliminating industry , it is the hot spot and new growth point in China ' s consumer goods . At the same time , the development of the beverage industry has also promoted the development of the industry chain in the middle and lower reaches of the beverage , including the processing of agricultural and sideline products , equipment manufacturing , packaging manufacturing , retail trade and the like . Over the past 30 years , the beverage industry has developed and matured continuously , which has been developed from a small scale , a single product structure , a competitive disorder , a development to a scale and an intensification degree , a more reasonable product structure , a continuous improvement in demand and a continuous production capacity , which will further improve and optimize the industrial structure . At the same time the scale of production and marketing continues to expand , the market for beverage segment has been further strengthened . Recently , it has been developed to be made up of carbonated / fruit juice / tea / milk / functional beverage . DWC beverage company pulsating product , as the representative of functional beverage , has achieved remarkable achievements from 2003 to present , has achieved remarkable achievements from 2003 to present , and is expected to exceed 3 billion in 2012 ; in 2016 , the target of pulsating product is more than 1.5 billion . In addition to market occupation and subdivision , brand building and innovation , the development of beverage industry should also optimize and design enterprise supply chain from a broad sense of supply chain . Supply chain is an important way to reduce cost and improve customer satisfaction . It also has some problems , such as the definition of supply chain , the status quo of industry and its development , the technology use and development of supply chain . This paper takes DWC Beverage Co . , Ltd as the research object , on the basis of the relevant theories that have been studied , according to the requirements of the enterprise diagnosis , the company carries on the diagnosis , the core focuses on the manufacturing and distribution layout of the company , and carries on the optimization and design of the supply chain .

【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F274;F426.82

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