上海服装零售商圈发展的政府规划协调分析

发布时间：2018-01-10 04:16

本文关键词：上海服装零售商圈发展的政府规划协调分析　出处：《商业时代》2014年34期 　论文类型：期刊论文

【摘要】：根据上海市和各区的"十二五"规划,上海未来发展的主题将是围绕建设"四个中心"和实现社会主义现代化国际大都市来展开,因而商圈发展也被提升到更高、更重要的层面上。文章通过分析各中心城区在经济、商圈规划、生态、基础设施、政府自身五个方面的发展规划,以及阐述各零售商圈在经济消费实力、商场规模大小和综合指数方面的发展现状,发现目前上海商圈发展中存在的问题。基于此指出,应当从政府角度出发,统筹规划,完善公共基础设施建设,强化商圈整体品牌,深化生态环境保护等措施,进而推进商圈的可持续发展。
[Abstract]:According to the 12th Five-Year Plan of Shanghai and all districts, the theme of Shanghai's future development will be the construction of "four centers" and the realization of socialist modernization as an international metropolis. Therefore, the development of commercial district is also promoted to a higher, more important level. This paper analyzes the development plans of each central city in five aspects: economy, business district planning, ecology, infrastructure, and the government itself. This paper also expounds the current situation of the development of retail circles in the aspects of economic consumption strength, market size and comprehensive index, and finds out the problems existing in the development of Shanghai business district. Based on this, it points out that the government should proceed from the perspective of the government. Planning as a whole, perfecting the construction of public infrastructure, strengthening the whole brand of the commercial district, deepening the protection of the ecological environment, and so on, to promote the sustainable development of the business district.
【作者单位】：上海工程技术大学;
【基金】：上海市教委创新项目“零售中跨渠道消费的协调机制研究”(A2-B-8901-13-0114) 上海工程技术大学创新项目“14KY0912服装企业二元分销渠道协同营销策略”(E1-0903-14-01166)
【分类号】：F426.86;F724.2
【正文快照】： 商圈,是指在一定区域内的中心地带为核心并且向外辐射,对消费者产生吸引的最大辐射范围的空间。自从商圈的概念被引进国内以来,对于商圈的发展因素以及与政府政策关系的研究一直在持续进行。肖本华(2011)认为作为世界大都市发展的后起之秀上海,应当充分发挥政府的职能作用,加

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