MG环境下TW国际2013-2015年生产战略的制定与实施

发布时间：2018-01-10 11:35

本文关键词：MG环境下TW国际2013-2015年生产战略的制定与实施　出处：《东北大学》2013年硕士论文　论文类型：学位论文

【摘要】：MG是Management Game的简称,由东北大学与日本青山学院大学国际管理研究生院合作于2001年开设并引入国内的首个真实模拟企业运作的综合性课程。MG来源于美国卡耐基·梅隆大学(Carnegie Mellon University,简称CMU)管理教育的一门颇具特色的科目,侧重于商业运营的训练。它以CMU交互式计算机模拟系统为支撑,通过国际上多所大学的参与,构建了一个模拟的国际动态竞争性市场经营环境。TW国际是在MG环境下模拟运营的一家以生产并销售腕表的跨国公司。公司的管理团队由包括笔者在内的4名成员组成。笔者担任TW国际的生产总监,主要负责公司的生产运作管理。本文正是基于TW国际在MG环境下三年的模拟运营实践完成的。全文由6章构成,第1章引言主要阐述了本文选题的背景与研究意义、本文的研究思路与主要内容和本文的研究方法。第2章生产战略管理理论概述中的阐述了生产战略的内涵、生产战略管理的主要内容、生产战略的地位和作用以及生产战略过程模型等,为后续的研究奠定理论基础。第3章TW国际2013-2015年生产战略环境分析,先后分析了TW国际所处面临的宏观环境、产业环境以及内部环境,得出了TW国际的SWOT矩阵。第4章TW国际2013-2015年生产战略目标及其生产战略选择,在明确TW国际生产战略目标的基础上,为其选择了相应的生产战略和生产策略。第5章TW国际2013-2015年生产战略的实施,具体阐述和分析了2013-2015每年TW国际生产战略各方面的情况。第6章结束语,阐述了笔者参加MG的体会和建议以及学习MBA的感想。
[Abstract]:MG is the abbreviation of Management Game. In 2001, Northeastern University, in partnership with the Graduate School of International Management, Aoyama University, Japan, launched and introduced the country's first comprehensive course in real business operations. MG came from Carnegie Mellon University in the United States. (. Carnegie Mellon University. CMU) is a characteristic subject of management education, which focuses on the training of business operation. It is supported by CMU interactive computer simulation system and is participated by many universities in the world. A simulated international dynamic competitive market operating environment. TW International is a multinational corporation operating under the MG environment to produce and sell watches. The management team of the company is composed of 4. The author is the production director of TW International. Mainly responsible for the company's production and operation management. This paper is based on the TW International in MG environment under the environment of three years of simulation operations completed. The full text is composed of six chapters. The first chapter introduces the background and significance of this topic, the research ideas and main contents and the research methods of this paper. Chapter 2 describes the connotation of production strategy in the summary of production strategy management theory. The main contents of the production strategy management, the position and function of the production strategy, and the process model of the production strategy, etc. Chapter 3 analyzes the strategic production environment of TW International in 2013-2015, and analyzes the macro environment, industrial environment and internal environment faced by TW International successively. The SWOT matrix of TW International is obtained. Chapter 4: TW International production Strategic objectives for 2013-2015 and its production Strategy selection, on the basis of defining the TW International production Strategic objectives. Chapter 5: the implementation of TW International production Strategy 2013-2015. This paper expounds and analyzes every aspect of TW international production strategy every year 2013-2015. Chapter 6 concludes with the author's experience and suggestion of joining MG and the feeling of learning MBA.
【学位授予单位】：东北大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F416.87

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