B公司战略制定研究

发布时间：2018-01-10 18:14

本文关键词：B公司战略制定研究　出处：《大连理工大学》2013年硕士论文　论文类型：学位论文

【摘要】：企业战略是企业面向发展,考虑未来,为寻求和维持持久竞争优势而做出的有关全局的策划和谋略。企业如果没有战略管理,它必将是个即将消失的企业；企业如果忽略战略管理,它必将是个滞后发展的企业。 B公司作为以燃气轮机成套、工程服务为支柱的企业,自2008年改制以来,取得了长足的发展。特别是近三年来实现了一年一大步跨越式发展,但在发展中不可避免地存在诸多问题,这些问题影响了企业改革发展的稳定,也暴露出企业在战略管理上存在着认识不足,战略落地困难,广大干部职工对企业战略不重视等问题,因此必须从战略管理的角度去研究。本文根据企业管理最新理论,采用PEST宏观环境分析工具盒波特五力模型分析工具,对燃气轮机产业环境、内部资源进行深入细致的分析,进而通过SWOT分析方法制定出B公司的战略规划。即通过专业化整合,集中中航工业的燃机资源,形成集中竞争优势,同时将“为世界发展贡献动力”作为企业使命；“成为高端的燃机系统集成供应商和服务商”确定为企业愿景,“两融、三新、五化、十亿”作为企业战略目标实施方案,B公司企业战略的制定为企业的发展指明了方向。在战略落地上,本文论述了B公司正在使用的综合平衡计分卡工具在战略实施方面的探索,对如何利用综合平衡计分卡实现战略落地进行了初步探索。
[Abstract]:Enterprise strategy is an enterprise facing to development, considering the future, seeking and maintaining a lasting competitive advantage in order to make the overall planning and strategy. If the enterprise does not have strategic management, it will be a vanishing enterprise. If enterprises ignore strategic management, it will be a lagging enterprise. Company B, as a gas turbine complete set, engineering services as the pillar of the enterprise, since 2008, has made great progress, especially in the past three years to achieve a great leap forward development. However, there are inevitably many problems in the development, these problems affect the stability of enterprise reform and development, but also exposed the lack of understanding of strategic management, strategic landing difficulties. The cadres and workers do not attach importance to the enterprise strategy, so we must study it from the angle of strategic management. According to the latest theory of enterprise management, this paper uses the PEST macro environment analysis tool box Porter five-force model analysis tool to analyze the gas turbine industry environment and internal resources in detail. Then through the SWOT analysis method to draw up the strategic plan of B company, that is to say, through the specialized integration, centralize the gas engine resources of China Aviation Industry, form the centralized competitive advantage. At the same time, "contribute to the development of the world" as the mission of the enterprise; "become a high-end gas turbine system integration supplier and service provider" is defined as the enterprise vision, "two, three new, five, 1 billion" as the implementation of the enterprise strategic objectives. The formulation of company B's enterprise strategy points out the direction for the development of the enterprise. On the ground of strategic fall, this paper discusses the exploration of the strategic implementation of the comprehensive balanced scorecard tool used in company B, and makes a preliminary exploration on how to use the comprehensive balanced scorecard to realize the strategic landing.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.4

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