至申公司集成产品开发管理体系构建的研究

发布时间：2018-01-11 09:32

本文关键词：至申公司集成产品开发管理体系构建的研究　出处：《华南理工大学》2013年硕士论文　论文类型：学位论文

【摘要】：进入21世纪，随着全球经济一体化进程加快，电子消费市场的竞争变得愈加激烈，电子制造企业面临前所未有的挑战。一方面电子产品的生命周期大幅缩短，产品更新换代频繁，产品价格呈下降趋势，另一方面，客户需求呈现多样化、个性化，客户对产品功能、质量、性能以及服务的要求越来越高。特别是2008年国际金融危机后，，国内外的电子消费市场更是呈现一片低迷，消费需求大幅萎缩，消费者对产品价格更加敏感。电子制造企业传统的产品开发模式、生产方式以及技术实现手段已无法适应当前市场的变化。为了抢得市场制高点，世界各国的电子制造企业纷纷采用一系列先进的产品开发管理模式来提高自身的竞争力。集成产品开发（IPD）作为一种先进的产品开发管理模式，成为世界一流企业普遍采用的一套系统工具和策略。本文的研究对象为至申公司，论文的主要理论依据是集成产品开发理论，论文的目的是探讨适合至申公司的研发管理模式以解决至申公司当前的困境。本论文首先总结国内外研发管理的理论和现状，阐述了产品开发和企业流程再造理论，阐释了集成产品开发的核心思想和整体框架。接着对至申公司做了概括介绍，详细描述至申公司产品研发现状，对至申公司的产品市场策略、公司组织结构、市场管理、产品开发流程、质量管理体系等方面加以分析，并进行问题诊断。然后，根据至申公司现有问题的特征、成因，结合至申公司的特点，提出了运用集成产品开发的方法构建至申公司的研发管理体系的解决方案，并对方案进行了详尽的设计和说明。最后，本文提供了至申公司集成产品开发管理方案的实施策略和实施步骤。论文所采用的研究方法包括观察法，文献研究法，实地调查法，个案研究法以及描述性研究法。
[Abstract]:In 21th century, with the acceleration of the process of global economic integration, electronic consumer market competition has become increasingly fierce, electronic manufacturing enterprises are facing unprecedented challenges. On the one hand, the life cycle of electronic products is greatly shortened. The product update frequently, the product price presents the downward trend, on the other hand, the customer demand presents the diversification, the personalization, the customer to the product function, the quality. Especially after the international financial crisis in 2008, the electronic consumer market at home and abroad is showing a downturn, consumer demand shrinks sharply. Consumers are more sensitive to the price of products. The traditional product development mode, production mode and technology means of electronic manufacturing enterprises can no longer adapt to the changes in the current market. Electronic manufacturing enterprises around the world have adopted a series of advanced product development management mode to improve their competitiveness. Integrated product development IPD) as an advanced product development management model. It has become a set of system tools and strategies widely used by world-class enterprises. The main theoretical basis of this paper is integrated product development theory. The purpose of this paper is to explore the appropriate R & D management model to solve the current plight of the company. Firstly, this paper summarizes the theory and current situation of R & D management at home and abroad. Elaborated the product development and the enterprise process reengineering theory, explained the integrated product development core idea and the overall frame. Then made the general introduction to the Zhishen company, described in detail the present situation of the product research and development of the company. Analyze the product market strategy, organization structure, market management, product development process, quality management system, and diagnose the problems. According to the characteristics and causes of the existing problems, combined with the characteristics of the company, this paper puts forward a solution to construct the R & D management system of the company by using the method of integrated product development. And detailed design and explanation of the scheme. Finally, this paper provides the implementation strategy and implementation steps of integrated product development and management scheme. The research methods used in this paper include observation method. Literature research, field investigation, case study and descriptive research.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F273.2;F426.6

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