IBM公司战略转型研究

发布时间：2018-01-11 20:07

本文关键词：IBM公司战略转型研究　出处：《西南财经大学》2008年硕士论文　论文类型：学位论文

【摘要】： 目前企业所处的环境正在发生着复杂的、动态的、不可预知的变化,形成了一种与传统竞争环境截然不同的新态势,企业战略转型是当今国内外企业所面临的愈来愈现实和重要的问题。如何根据内外环境的变化,及时的调整企业的战略经营使命、战略目标,使其能够适应环境并利用环境给予的机会,适时进行战略转型而保证企业的独特竞争力,是企业所面临的根本问题。作为世界著名的全球500强企业之一,IBM的发展道路也并非一帆风顺,在内外环境发生巨大变化的90年代,它曾经莅临解体的危机。通过10余年的努力,IBM今天已经成功地转型。本文试图通过运用企业战略管理和战略转型的相关理论知识,将IBM公司战略转型的背景、内因、外因,以及战略转型措施和绩效评估的探究构成了本文研究的主线。旨在为我国国内企业的战略转型提供借鉴。本论文共分为六章,第一章是绪论,提出我国企业面临的企业战略转型严峻挑战的课题,并且简要说明了我国企业经历的三个转型时期和当前世界范围内的企业转型基本模式,进一步导出本文的研究目的。第二章是文献理论综述,简述了企业战略管理理论和企业战略转型理论的发展和理论摘要介绍。第三章对IBM进行战略转型的基本要素进行了分析。首先分析了其战略变革的外在环境变化,其次重点分析了IBM的企业资源和核心能力、独特竞争力。最后采取SWOT分析方法来结合IBM公司的内外环境的机会与威胁,结合IBM的优势和劣势,探究了IBM公司进行战略转型的模式的对策。第四章围绕从IBM公司的使命重塑出发,透过其不同层次的战略目标分析,论证了企业使命对企业战略的决定性意义,进一步探讨了IBM的战略目标调整。第五章主要探讨了IBM的战略实施阶段所采用的各项具体措施,第六章为对IBM战略转型的评估与IBM转型对我国企业战略转型的启示;最后是本文对论文总体的一个结论。本文的研究目的和意义就在于:在当前国内外企业管理学界关于企业战略管理理论研究成果的基础上,以IBM这一全球整合企业所经历的战略转型实践为主要的研究案例,阐述其90年代初期危机形成的原因、以及变革的内外背景。在分析过程中,尽力从理论的高度,系统而深入地挖掘IBM企业战略转型所蕴涵地普遍性意义。同时结合我国企业战略变革地实践,探讨企业转型地作用机制以及如何进行成功企业战略转型的问题。所谓“师夷长技以制夷”,因此研究跨国公司战略转型的成功经验对于中国企业具有重要的启示和意义。
[Abstract]:At present, the environment in which enterprises are in is undergoing complex, dynamic and unpredictable changes, which has formed a new situation completely different from the traditional competitive environment. The strategic transformation of enterprises is a more and more realistic and important problem faced by enterprises at home and abroad. How to adjust the strategic mission and strategic objectives of enterprises in time according to the changes of internal and external environment. It is a fundamental problem for enterprises to adapt to the environment and make use of the opportunities given by the environment, and to make timely strategic transformation to ensure the unique competitiveness of enterprises. As one of the most famous global 500 enterprises in the world. The development of IBM is not smooth. In 90s, when the environment inside and outside has changed greatly, it has come to the crisis of disintegration. Through more than 10 years of efforts. IBM has successfully transformed today. This paper attempts to use the relevant theoretical knowledge of enterprise strategic management and strategic transformation to make the background, internal cause and external cause of strategic transformation of IBM Company. The research of strategic transformation measures and performance evaluation is the main line of this paper, which aims to provide reference for the strategic transformation of domestic enterprises. This paper is divided into six chapters, the first chapter is the introduction, put forward the enterprise strategic transformation of our country facing the severe challenge. It also briefly explains the three transition periods of Chinese enterprises and the current basic models of enterprise transformation in the world, and further derives the purpose of this paper. The second chapter is a review of the literature theory. This paper briefly introduces the development of the theory of enterprise strategic management and the theory of enterprise strategic transformation. Chapter three analyzes the basic elements of strategic transformation of IBM. Firstly, it analyzes the external environment of its strategic transformation. Change. Secondly, it focuses on the analysis of IBM enterprise resources and core competence, unique competitiveness. Finally, the SWOT analysis method is adopted to combine the opportunities and threats of IBM company's internal and external environment. Combined with the strengths and weaknesses of IBM, this paper probes into the countermeasures of the mode of strategic transformation of IBM Company. Chapter 4th focuses on reshaping the mission of IBM Company through the analysis of its strategic objectives at different levels. This paper demonstrates the decisive significance of the enterprise mission to the enterprise strategy, and further discusses the adjustment of the strategic objectives of IBM. Chapter 5th mainly discusses the specific measures adopted in the implementation phase of the strategy of IBM. Chapter 6th is the evaluation of the strategic transformation of IBM and the enlightenment of the transformation of IBM to the strategic transformation of Chinese enterprises. The last part is a conclusion of this paper. The purpose and significance of this paper lies in: on the basis of the current research results of the theory of enterprise strategic management in the field of business management at home and abroad. Taking the strategic transformation practice of IBM, a global integrated enterprise, as the main research case, this paper expounds the causes of its crisis in the beginning of 90s, as well as the internal and external background of the change. Try to explore the universal significance of the strategic transformation of IBM enterprises systematically and deeply from the perspective of theory. At the same time, combine the practice of strategic transformation of enterprises in our country. This paper probes into the mechanism of the transformation of enterprises and how to carry out the strategic transformation of successful enterprises. Therefore, to study the successful experience of transnational corporations' strategic transformation has important enlightenment and significance for Chinese enterprises.
【学位授予单位】：西南财经大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：F272

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