常德裕丰食品商誉价值评估研究

发布时间：2018-01-14 11:18

本文关键词：常德裕丰食品商誉价值评估研究　出处：《湖南大学》2013年硕士论文　论文类型：学位论文

【摘要】：每一个企业在创立之初，都期望着将其打造成一个永不落幕的事业平台。这无疑是一个美好的愿景，那么，在百年征途中，作为企业的创立者和阶段性的经营者，如何一步步实现这一长远目标呢？答案是：“一年企业靠运气，十年企业靠经营，百年企业靠商誉”。商誉是无形资产的重要组成部分，是企业的超额盈利能力，是企业各项资源优势和良好关系的结合体。商誉的价值，反映了一个企业包括管理水平、经营业绩、销售网络、内部控制、人员素质、地理环境、历史声誉等诸多因素在内的整体素质，，同时它也体现了企业的未来发展前景。例如，雪津啤酒因商誉价值以850．90%的增值率被收购；曾拥有149．07亿元品牌价值的三鹿奶粉因三聚氰胺事件遭遇破产。由此可见，以商誉为核心的无形资产在市场竞争中的关键性。然而，在我国无形资产评估实践中，商誉观念淡薄，主观评估等现象严重。所以，如何建立一个高效统一的，能科学、公正、客观地反映商誉价值的评估模式，是目前资产评估界正在努力探索的问题。本文首先在学习国内外学者对于商誉价值评估理论研究的基础上，对商誉及其价值评估相关理论进行了综合梳理和阐述；其次，文章重点介绍了商誉价值评估的两种主流方法，即割差法和超额收益法，并对两种方法做了比较说明；随后在了解常德裕丰食品发展背景的前提下，对影响其商誉价值的四个方面因素进行了具体分析；最后确定超额收益法的三大参数，采用超额收益法对本文案例的商誉价值进行评估并对评估结果给予了检验分析。
[Abstract]:Every enterprise at the beginning of its establishment, are looking forward to building it into a never ending career platform. This is undoubtedly a good vision, then, in the centenary journey. As the founder of the enterprise and the stage operator, how to achieve this long-term goal step by step? The answer is: one year by luck, ten by business, and a hundred by goodwill. Goodwill is an important component of intangible assets, is the excess profitability of enterprises, is the combination of various resource advantages and good relationships. The value of goodwill reflects the management level of an enterprise. Operating performance, sales network, internal control, personnel quality, geographical environment, historical reputation and many other factors of the overall quality, it also reflects the future development prospects of enterprises. For example. Xue Jin Beer has been acquired because of its goodwill value with a value of 850.90%. Sanlu milk powder, which had a brand value of fourteen billion nine hundred and seven million yuan, was bankrupt because of the melamine incident. It can be seen that the intangible assets with goodwill as the core are crucial in the market competition. However. In the practice of intangible assets evaluation in China, the concept of goodwill is weak, subjective evaluation and other phenomena are serious. So, how to establish a highly effective, scientific, fair and objective evaluation model to reflect the value of goodwill. It is the problem that the asset appraisal circle is trying to explore at present. In this paper, first of all, on the basis of the study of the theory of goodwill valuation, this paper comprehensively combs and expounds the related theories of goodwill and its value evaluation. Secondly, the paper mainly introduces the two main methods of goodwill value evaluation, namely, cutting off method and excess income method, and compares the two methods. Then, on the premise of understanding the development background of Changde Yufeng food, the paper analyzes the four factors that affect the value of its goodwill. Finally, three parameters of the excess income method are determined, and the value of goodwill in this paper is evaluated by the method of excess income, and the evaluation results are tested and analyzed.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F273.4;F426.82

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