江苏太平洋石英股份有限公司多元化发展战略研究

发布时间：2018-01-16 16:04

本文关键词：江苏太平洋石英股份有限公司多元化发展战略研究　出处：《南京理工大学》2013年硕士论文　论文类型：学位论文

【摘要】：江苏太平洋石英股份有限公司经过多年发展,目前已成为国内光源类石英的龙头企业,近几年来,企业迅速发展多元化,在企业获得发展的同时,在内部管理、人力资源、财务、市场建设等方面也出现了一系列的问题,企业的多元化发展面临瓶颈,企业必须及时的进行调整,扫除障碍,确保企业走在正确的多元化的发展道路上。本人长期在江苏太平洋石英股份有限公司从事营销管理工作,对企业从发展壮大到多元化发展再到目前多元化发展的困境感受颇深,本文就以此为出发点进行相关研究。本文通过对有关书籍、期刊论文、学位论文的整理归纳,对企业多元化发展战略相关理论进行了详细的回顾,在获得充分的理论知识基础上,详细的了解了江苏太平洋石英股份有限公司的概况、发展历史、企业现状、未来战略等情况,进一步的运用相关的管理理论和工具进行分析,理论联系实际,全面的描述了企业目前多元化发展所存在的客观问题,提出了相关的多元化发展的战略调整。希望通过本文,能够为企业的多元化发展提供一定的借鉴,提高企业的多元化发展的管理水平,避免企业发展走弯路,提高企业的核心竞争力,为企业的做强做大起到一定的参考作用。
[Abstract]:After years of development, Jiangsu Pacific Quartz Co., Ltd. has become the domestic light source quartz leading enterprises, in recent years, the rapid development of diversified enterprises, while the development of enterprises in the internal management. Human resources, finance, market construction and other aspects have also appeared a series of problems, the diversified development of enterprises facing bottlenecks, enterprises must timely adjust, remove obstacles. To ensure that the enterprise is on the right path of diversified development. I have long been engaged in marketing management work in Jiangsu Pacific Quartz Co., Ltd. There is a deep feeling about the predicament of the enterprise from development to diversification and then to the present diversification, so this paper carries on the related research on this point of departure. This article through the related books, periodical papers, degree thesis collation and induction, the enterprise diversification development strategy related theories are reviewed in detail, on the basis of sufficient theoretical knowledge. Detailed understanding of Jiangsu Pacific Quartz Co., Ltd.'s general situation, development history, enterprise status, future strategy and other situations, further use of relevant management theory and tools for analysis, theory and practice. This paper comprehensively describes the objective problems existing in the diversification development of enterprises at present, and puts forward the related strategic adjustment of diversification development. Hope through this article, can provide certain reference for the diversification development of enterprises, improve the management level of the diversified development of enterprises, avoid the detours of the development of enterprises, improve the core competitiveness of enterprises. For the enterprise to become stronger and bigger to play a certain reference role.
【学位授予单位】：南京理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.1

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