KT公司传感器业务战略研究

发布时间：2018-01-20 05:20

本文关键词： KT公司传感器竞争战略蓝海战略战略分析战略选择　出处：《西南财经大学》2013年硕士论文　论文类型：学位论文

【摘要】：KT公司始建于1962年,是我国航空机载设备骨干企业之一。近年来,国防军工企业在国家政策的支持下,增长发展纷纷提速,其所在的航空工业集团制定了“两融、三新、五化、万亿”的发展战略,KT公司也提出了2020年挑战销售收入25亿元的远景目标。但是,KT公司近年的发展却不尽人意,“十一五”期间KT公司销售收入年均增幅仅为7.1%,近三年更是只有1.4%,不仅远远低于其所在集团公司的平均增幅,也无法支撑其自身的发展战略。更有甚者,由于经济低迷加上市场冲击,KT公司已现人才流失趋势,甚至出现了人才断层现象,其后果已渐显现。危机日渐进逼,痛苦或将来临!作为KT公司的管理者,我们必须回答：我们拿什么去赢得未来? 本文选取了KT公司一项基本业务——传感器业务作为研究对象,运用战略管理的相关理论,在进行实证调查、数据收集的基础上,力求通过分析论证,为KT公司寻找到一条适应其总体规划的传感器战略思路。文章通过外部环境分析,从而发现KT公司面临的机会或者威胁；通过进行内部资源和能力分析,从而确认KT公司存在的优势和不足；最后通过SWOT分析和价值图分析,进而提出KT公司传感器业务的竞争战略和蓝海战略思路。文章同时还对该传感器战略的实施、评价和控制进行了一定的分析和论证,并提出了相应措施。在前述分析研究过程中,文章主要采取了理论与实践相结合的方法,运用的主要工具包括“PEST分析”、“五力模型”、“SWOT分析”,以及蓝海战略理论所特有的“战略布局图”、“剔出-减少-增加-创造”坐标格以及“四步动作框架”等。本文的架构包括五大部分内容。第一部分为绪论,主要包括研究对象、研究背景、研究目的、研究意义、文章结构等内容。第二部分是理论基础,主要对战略管理的一般理论、竞争理论和蓝海战略理论进行了详细介绍。第三部分是KT公司传感器发展战略因素分析,包括外部环境因素分析、资源与能力分析、战略布局图分析等三节。第四部分是KT公司战略的制定,包括SWOT分析、竞争战略选择以及蓝海战略探索等内容。第五部分是KT公司传感器战略的实施与相关问题研究,包括战略的适用性、可行性、可接受性分析,以及战略实施、战略控制等相关措施。本文的写作特点是以传统竞争战略理论为主线,结合蓝海战略理论进行适当补充。在军工及传感器行业迅猛发展的背景下,笔者力求通过本文的分析论证,给KT公司提供某些建设性意见和建议,为改变该公司的经营思路和模式进行适当铺垫。如果这些建议或意见能够被采纳,并最终为KT公司带来长期收益,笔者将感到莫大的欣慰。当然,战略管理的理论还在不断进步和完善当中,加之笔者水平有限,文章中某些论述、观点及措施仍然需要不断地完善和改进。
[Abstract]:KT Company, founded in 1962, is one of the backbone enterprises of airborne equipment in China. In recent years, with the support of national policy, the growth and development of national defense military enterprises have increased one after another. Its aviation industry group has formulated the "two, three new, five trillion" development strategy KT also proposed in 2020 to challenge the sales revenue of 2.5 billion yuan long-term goal. However. The development of KT Company in recent years is not satisfactory. During the 11th Five-Year Plan period, the annual increase of KT sales revenue is only 7.1%, and the last three years is only 1.4%. Not only is it far below the average growth rate of its group, nor can it support its own development strategy. What's more, KT is losing talent due to the economic downturn and the market impact. Even appeared the talent fault phenomenon, its consequence has gradually appeared. The crisis is approaching day by day, the pain may be coming! As managers of KT, we have to answer: what do we take to win the future? This paper selects a basic business of KT company-sensor service as the research object, using the relevant theory of strategic management, on the basis of empirical investigation, data collection, and strive to pass the analysis and demonstration. To find a sensor strategy for KT company to adapt to its overall planning. Through the analysis of external environment, the paper finds out the opportunities or threats KT company faces; Through the internal analysis of resources and capabilities to identify the advantages and disadvantages of KT company; Finally, through the analysis of SWOT and value chart, the paper puts forward the competitive strategy and blue sea strategy of sensor business of KT Company. At the same time, the paper also carries out the sensor strategy. Evaluation and control of certain analysis and demonstration, and put forward the corresponding measures. In the above-mentioned analysis and research process, the article mainly adopted the combination of theory and practice. The main tools used include "PEST Analysis", "five Forces Model", "SWOT Analysis" and "Strategic layout Diagram", which is characteristic of Blue Sea Strategic Theory. Remove-reduce-add-create "coordinate grid" and "four-step action frame" etc. The structure of this paper includes five parts. The first part is the introduction, mainly including the research object, research background, research purpose, research significance, article structure and so on. The second part is the theoretical basis. The general theory of strategic management, competition theory and blue sea strategy theory are introduced in detail. The third part is the analysis of KT sensor development strategy factors, including the analysis of external environmental factors. Resource and capability analysis, strategic layout map analysis and other three sections. 4th part is the development of KT strategy, including SWOT analysis. The 5th part is about the implementation of the sensor strategy of KT Company and related issues, including the applicability, feasibility, acceptability analysis and implementation of the strategy. Strategic control and other relevant measures. The writing characteristic of this paper is to take the traditional competitive strategy theory as the main line, combine the blue sea strategy theory to carry on the appropriate supplement. Under the background of the rapid development of the military industry and the sensor industry, the author tries to pass the analysis and demonstration of this article. To provide KT with some constructive suggestions and suggestions to make appropriate preparations for changing the company's business thinking and mode. If these suggestions or opinions can be adopted and ultimately bring long-term benefits to KT. Of course, the theory of strategic management is still in progress and perfection, in addition to the limited level of the author, some expositions in the article, views and measures still need to be constantly improved and improved.
【学位授予单位】：西南财经大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.6;F272

【共引文献】