软体沙发企业形象品牌设计的探索

发布时间：2018-01-20 08:13

本文关键词： 软体沙发品质要素品牌形象设计　出处：《青岛大学》2013年硕士论文　论文类型：学位论文

【摘要】：人们在注重软体沙发质量的同时更是注重其品牌是因为一个好的品牌不仅是质量的保证同时也体现出企业对消费者的一种人文关怀。产品质量好,产品设计精美,管理科学,服务完善为企业创造品牌打下了坚实的基础,但是企业要想创造出真正能够属于自己的品牌,还需要辅助性战略的支持。辅助性工作主要有品牌设计,包装设计,对外宣传等,尤其是软体沙发行业品牌。品牌设计对于软体沙发而言,它的设计不单纯是为了满足人们的物质需要,并且还肩负着提高人们生活水平,改善人们居室环境的重任。人们选择软体沙发在注重功能和质量的同时尤其注重其文化内涵,在注重舒适的同时也注重其品位和审美。品牌设计在软体沙发企业的发展中是不可缺少的重要一环,它的价值在于使软体沙发企业在激烈的市场竞争中处于不败的地位,它的形式须通过产品销售、企业组织结构、企业品牌形象的提高而得以实现,在竞争的同时孕育一种文化内涵。值得注意的是品牌形象设计不能简单的等同于品牌标识系统形象。品牌持久魅力的来源是其坚实的产品品质和服务,企业品牌文化将不断随市场的变化而进行调整和创新。
[Abstract]:People pay attention to the quality of soft sofa at the same time pay more attention to its brand because a good brand is not only the guarantee of quality but also reflects a humanistic concern for consumers. The quality of products is good. Beautiful product design, management science, service improvement for the enterprise to create a brand has laid a solid foundation, but enterprises want to create a real brand can belong to their own. It also needs the support of auxiliary strategy, which mainly includes brand design, packaging design, publicity and so on, especially the brand of soft sofa industry. Brand design for soft sofa, its design is not only to meet the material needs of people, but also shoulder the burden of improving people's living standards. People choose soft sofa to pay special attention to its cultural connotation while paying attention to function and quality at the same time. Brand design is an indispensable part of the development of soft sofa enterprises. Its value lies in that the soft sofa enterprise is in the undefeated position in the fierce market competition, its form must be realized through the product sale, the enterprise organization structure, the enterprise brand image enhancement. In the competition at the same time give birth to a cultural connotation. It is worth noting that brand image design can not simply be equated with brand identity system image. The source of brand lasting charm is its solid product quality and service. Corporate brand culture will continue to adjust and innovate with the changes of the market.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F273.2;F426.89

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