“以客为尊”的燃气公司企业文化研究

发布时间：2018-01-20 10:17

本文关键词： 企业文化建设竞争力以客为尊燃气公司核心竞争力　出处：《天津大学》2013年硕士论文　论文类型：学位论文

【摘要】：企业主流的价值观体现了一家企业的文化。企业在发展过程中，好的企业文化能够与企业经营与管理的相关情况协调、被充，两者相辅相成，推动企业的不断发展。企业文化将直接影响企业未来健康、完善的可持续经营与发展。强化建设企业文化时，需要立足于企业实际经营与管理的情况，，以建设企业文化的目的与意义为目标科学地建设企业文化。对企业而言，企业文化是无形的资产，可以增加企业的竞争能力，能在根本上有助于企业的生存，推动企业的发展。改革开放实行的市场经济变幻莫测，企业必须以市场经济的大环境为基础，建设良好的企业文化，使自己可以健康的向前发展。因此，研究企业文化需要得到重视。在新时代中，建设企业文化必须以增加企业的市场竞争能力为目标，使企业可以在工业化的市场革命中获得可持续的发展。研究企业文化的内容、企业文化的特点后，使我们了解的企业文化更加深刻，对研究企业文化、应用企业文化提供了有利基础。企业文化不仅有利用提高企业的市场竞争实力，同时可以使企业更好的实行企业发展战略，并能科学的运用于人力资源的管理中，因此，企业文化对企业发展有着非常重要的意义。本文以香港中华煤气有限公司为主要研究对象，深入研究分析以客为尊这一企业文化理念。香港中华煤气有限公司是香港历史最悠久的公用事业机构，亦是本港规模最大的能源供货商之一，企业管理和营运均达到世界级水平。公司秉承客户为尊的服务理念，围绕客户需求不断创新服务的理念，调整服务的内容、拓展服务的广度和深度，以优质、高效的服务吸引顾客。尽管研究企业文化的过程中取得了不少成果，但其研究需要进一步的改进与完善。本篇论文研究了燃气公司企业文化的发展走向、分析了如何建立不断改进、以客为尊、全员参与品质改进的企业文化体系，以及以客为尊这一主导理念在企业文化建设中所起到的积极作用等，并提出一系列的策略、方案解决其它燃气公司如何建立以客为尊服务体系的问题。
[Abstract]:The mainstream values of an enterprise reflect the culture of an enterprise. In the process of development, a good corporate culture can be coordinated with the relevant situation of enterprise management and management, and the two can complement each other. Promote the continuous development of enterprises. Corporate culture will directly affect the future health of enterprises, perfect sustainable management and development. To strengthen the construction of corporate culture, we need to be based on the actual management and management of enterprises. Scientific construction of corporate culture is aimed at the purpose and significance of building corporate culture. For enterprises, corporate culture is an intangible asset, which can increase the competitiveness of enterprises and contribute to the survival of enterprises fundamentally. Promote the development of enterprises. The reform and opening up of the market economy is unpredictable, enterprises must be based on the market economy environment, building a good corporate culture, so that they can develop healthily. In the new era, the construction of corporate culture must aim at increasing the market competitiveness of enterprises. So that enterprises can obtain sustainable development in the industrialization of the market revolution. After studying the content of corporate culture and the characteristics of corporate culture, we can understand the corporate culture more deeply, on the study of corporate culture. Application of corporate culture provides a favorable foundation. Corporate culture not only makes use of to improve the market competition strength of enterprises, but also enables enterprises to better implement the enterprise development strategy. And can be used in the management of human resources scientifically, therefore, corporate culture has a very important significance for the development of enterprises. In this paper, Hong Kong and China Gas Co., Ltd. as the main research object, in-depth study and analysis of the concept of customer as the enterprise culture, Hong Kong and China Gas Co., Ltd. is the longest history of public utilities in Hong Kong. It is also one of the largest energy suppliers in Hong Kong, with world-class management and operation. The company adheres to the customer-oriented service concept and constantly innovates the concept of service around the needs of customers. Adjust the content of the service, expand the breadth and depth of the service, and attract customers with high quality and efficient service, although many achievements have been made in the process of studying corporate culture. But its research needs further improvement and consummation. This paper studies the development trend of gas company enterprise culture, and analyzes how to establish the enterprise culture system of continuous improvement, customer first, all personnel participate in the quality improvement. The paper also puts forward a series of strategies to solve the problem of how other gas companies establish customer-oriented service system.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.22;F270

【参考文献】