A公司发展战略与风险控制研究

发布时间：2018-01-26 01:29

本文关键词： A公司发展战略风险控制变压器行业　出处：《华南理工大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着全球经济一体化的到来以及中国城市化建设进程的速度越来越快，电力的需求和供应量越来越大，要求也越来越高，这不仅为电力设备制造企业带来了难得的发展机遇，也使得企业之间的竞争变得愈发激烈。作为广东省珠三角地区变压器制造企业之一的A公司，在新的发展形势下，仅仅依靠现有的管理手段和维持现有的市场份额很难适应竞争激烈的外部环境，因此如何建立科学的、符合A公司实际需求的发展战略，已成为A公司亟待解决的重要问题。本研究以现代战略管理理论作为指导，通过文献研究法、访谈法、问卷调查法和专家意见咨询法对A公司的内部资源与能力以及企业的宏观环境、行业环境、竞争环境进行分析，总结出企业的机会、威胁、优势、劣势，并在此基础上提出A公司适合选取进取型的战略态势，可适度采用后向一体化战略和横向一体化战略，通过制定政策或扩大领域，采取加强型战略。最后本文提出A公司战略实施的具体对策包括强化组织创新，实施企业信息化建设，培育支持企业战略的企业文化，打造新型战略管理模式，并且在战略实施过程中进行战略控制与管理。本文通过对A公司发展战略与风险控制方面的研究，力求从理论联系实际的角色探寻一套适合A公司的发展战略和风险控制的思路和方法，，以提升A公司的管理水平，达到提高企业经济效益的目的。同时，也为变压器企业发展战略和风险控制方面的研究提供有益的借鉴和参考。
[Abstract]:With the arrival of global economic integration and the rapid pace of urbanization in China, the demand and supply of electricity is increasing and the demand is becoming higher and higher. This not only brings a rare development opportunity for the power equipment manufacturing enterprises, but also makes the competition between enterprises become more and more fierce. As one of the transformer manufacturing enterprises in the Pearl River Delta in Guangdong Province, company A is one of them. In the new development situation, it is difficult to adapt to the competitive external environment by relying on the existing management means and maintaining the existing market share. Therefore, how to establish a scientific development strategy in line with the actual needs of company A. Company A has become an important problem to be solved. Under the guidance of modern strategic management theory, this study uses literature research method, interview method, questionnaire survey and expert opinion consultation method to analyze the internal resources and capabilities of company A as well as the macro environment and industry environment of the company. Competitive environment analysis, summed up the opportunities, threats, strengths and weaknesses of the enterprise, and on the basis of the proposed A company suitable for the selection of enterprising strategic situation. We can appropriately adopt backward integration strategy and horizontal integration strategy, and adopt enhanced strategy by making policies or expanding fields. Finally, this paper puts forward that the specific countermeasures for the implementation of company A strategy include strengthening organizational innovation. The implementation of enterprise information construction, the cultivation of corporate culture to support the enterprise strategy, the creation of a new type of strategic management model, and in the implementation of the strategy of strategic control and management. Through the research on the development strategy and risk control of company A, this paper tries to explore a set of ideas and methods suitable for the development strategy and risk control of company A from the roles of theory and practice. In order to improve the management level of company A and achieve the purpose of improving the economic efficiency of the enterprise, it also provides useful reference and reference for the research on the development strategy and risk control of transformer enterprises.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.6

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