论英特尔在智能手机市场中的发展趋势

发布时间：2018-02-05 23:48

本文关键词： 智能手机英特尔用户体验价值挖掘核心竞争力创新　出处：《电子科技大学》2013年硕士论文　论文类型：学位论文

【摘要】：本文通过对英特尔在智能手机市场中的发展趋势分析,试图得出企业在转型中应该遵循的基本规律的出结论。英特尔成立于1968年,几十年来在半导体行业中都几乎处于垄断地位。它拥有著名的品牌,领先的PC芯片技术。而从2010年开始,智能手机市场开始迅速发展,而PC市场开始趋于稳定甚至开始萎缩。当这样一家拥有自己实力的公司在面对这样的市场变化时,它应该怎样转型来进入智能手机市场呢,并且可以寻找到消费者新的用户体验要求,去创造新的市场增长点呢?这篇论文,通过伊卡洛斯悖论来说明英特尔在这样的市场环境中一定要改变,再在创新企业的理论基础上,研究了当今智能手机的市场环境,并且对英特尔在智能手机市场中的优势劣势做了动态的SWOT分析,结合一个市场问卷调查,试图找出一条英特尔在这个智能手机市场的发展中,应该保持自身的核心竞争力,预测市场的发展趋势,并且在市场需求和自身的核心竞争力中找到一个平衡点,等待这个市场与产品的结合。通过这个案例的分析,笔者得出结论:在企业转型的过程中,企业一定要保留并且深挖自身的核心竞争力,保持盈利业务的运转,并且建立柔性灵活的机构,才可以在市场变化的时候,用自身核心竞争力来导向市场新的增长点,在合适的时间点,与市场契合。
[Abstract]:By analyzing the trend of Intel's development in the smartphone market, this paper tries to draw a conclusion that the enterprise should follow the basic law in the transformation. Intel was founded in 1968. It has been a near-monopoly in the semiconductor industry for decades. It has a famous brand and leading PC chip technology. Since 2010, the smartphone market has been growing rapidly. The PC market is beginning to stabilize and even shrink. How can such a powerful company transform into the smartphone market in the face of such market changes? And can look for consumer new user experience request, go to create new market growth point? This paper, through the Icarus paradox to show that Intel in such a market environment must be changed, and then on the theoretical basis of innovative enterprises, the study of the current smartphone market environment. And to Intel in the smartphone market strengths and weaknesses of the dynamic SWOT analysis, combined with a market questionnaire, trying to find a Intel in the development of the smartphone market. We should maintain our core competitiveness, forecast the development trend of the market, and find a balance between the market demand and our core competitiveness. Wait for the combination of this market and products. Through the analysis of this case, the author draws a conclusion: in the process of enterprise transformation, enterprises must retain and dig their core competitiveness, keep the operation of profitable business. And the establishment of flexible and flexible institutions, in the market changes, with their core competitiveness to guide the market new growth point, at the right time, and the market fit.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F416.63

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