WL制造企业国际化战略分析

发布时间：2018-02-10 16:39

本文关键词： 国际化战略航空工业国际合作　出处：《兰州理工大学》2013年硕士论文　论文类型：学位论文

【摘要】：航空工业具备鲜明的“国际化工业”特点,造就了航空零部件采购和合作生产的庞大市场。航空工业的国际合作可以使生产和研发更加顺畅,可以使资源得到充分利用,可以显著使研制成本降低,还可以带来突破性创新。近年来,我国企业参与航空工业国际合作发展势头迅猛,产值以每年30%的速度增长。本文的研究对象WL制造企业是隶属于中航工业集团公司的一家中型军工骨干企业。90年代中后期,公司就开始了“国际化”的尝试。2000年后,公司的优势产品出口初具规模。2008年后,公司在转包业务上有了一些突破,转包部件的层次、档次在不断深化和提高,转包生产初具规模。近几年,公司加大了与发达国家航空制造企业国际合作的力度。2010年公司以国家C919项目为契机,与美国伊顿公司和安克拉公司达成C919XX系统的项目合作,积极融入全球航空产业链。本文先从我国企业尤其是制造业企业国际化的概况着手,介绍了公司概况及发展现状,接着从外部宏观环境、行业与市场和企业内部环境三方面,对公司国际化战略的影响因素进行了逐一分析,随后在遵从公司整体战略的前提下,在回顾公司国际化探索历程的基础上,制定了公司国际化战略。最后从五个方面详细论述了公司国际化战略的实施中应注意的问题。
[Abstract]:The aviation industry has the distinct characteristics of "international industry" and has created a huge market for the purchase and cooperative production of aviation parts and components. International cooperation in the aviation industry can make production and research and development smoother and make full use of resources. In recent years, Chinese enterprises' participation in international cooperation in aviation industry has developed rapidly, and the output value has increased at the rate of 30% per year. The research object of this paper is WL manufacturing enterprise, which belongs to China Aerospace Industrial Group Company. In the middle and late 1990s, the company began to try to "internationalize". Since 2008, the company has made some breakthroughs in the subcontracting business. The level and grade of the subcontract components are deepening and improving, and the subcontracting production has begun to take shape in recent years. In 2010, the company took the national C919 project as an opportunity to enter into the global aviation industry chain. This paper begins with the general situation of the internationalization of Chinese enterprises, especially manufacturing enterprises, introduces the general situation of the company and its development status, and then from the external macro environment, industry, market and internal environment of the enterprise. This paper analyzes the factors influencing the internationalization strategy of the company one by one, and then, on the premise of following the overall strategy of the company, on the basis of reviewing the exploration course of the internationalization of the company, Finally, the paper discusses the problems that should be paid attention to in the implementation of the internationalization strategy from five aspects.
【学位授予单位】：兰州理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.5;F272.3

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