民生电器集团的关系营销策略研究

发布时间：2018-02-13 20:28

本文关键词： 关系营销营销创新营销模式　出处：《北京化工大学》2013年硕士论文　论文类型：学位论文

【摘要】：本论文以民生电器的实际案例阐述了随着经济的全球化，科技的进步和经济的越来越自由化等诸多因素的相互影响,中国市场走向了非常激烈的竞争市场，而低压电器市场在这种激烈的竞争环境中面临着新的严峻考验。曾一度时，中国的低压电器行业生机勃勃，欣欣向荣，但由于市场的不成熟和竞争机制的不完善使本已恶劣的市场环境更加恶劣。因此，低压电器行业就需要在这样的市场坏境中寻求新的出路。此篇论文以民生电器集团过去、现在以及展望未来的营销模式为分析切入点，而且还做了深入的市场调研，，对民生电器集团低压电器产品以往的营销模式做了系统论述，分析了其利弊，对其现在的营销瓶颈加以重点阐述，为其指出了相应的营销创新方法，找出了适合民生电器集团自身的营销方法并将之广泛应用于整个低压电器行业，使民生电器集团在市场的大环境下发展并强大，从而使民生电器集团在国内以及国际市场上立于不败之地。
[Abstract]:With the actual case of Minsheng Electric Appliances, this paper expounds that with the globalization of economy, the progress of science and technology and the increasing liberalization of economy and other factors, the Chinese market has moved towards a very fierce competition market. The low-voltage electrical appliance market is facing a new severe test in this fierce competitive environment. At one time, China's low-voltage electrical appliance industry was full of vitality and prosperity. However, the market is not mature and the competition mechanism is not perfect, which makes the bad market environment worse. Therefore, the low-voltage electrical equipment industry needs to find a new way out in such bad market environment. This paper takes the past, present and future marketing models of Minsheng Electric Group as the starting point of analysis, and has also done in-depth market research, and has made a systematic discussion on the past marketing models of low-voltage electrical products of Minsheng Electric Group. This paper analyzes its advantages and disadvantages, expounds its current marketing bottleneck, points out the corresponding marketing innovation methods, finds out the marketing methods suitable for Minsheng Electric Group and applies it widely to the whole low-voltage electrical equipment industry. So that Minsheng Electric Group in the market environment and strong, so that Minsheng Electric Group in the domestic and international markets in an invincible position.
【学位授予单位】：北京化工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F274;F426.6

【参考文献】